Flair Writing Industries Ltd

Flair Writing Industries Limited was originally carried on as a Partnership Firm under the name M/s Flair Writing Instruments pursuant toa Deed of Partnership dated January 6, 1986. The Company converted into a Private Limited Company on August 12, 2016 as Flair Writing Industries Private Limited. which then converted to a Public Limited Company and its name was changed to Flair Writing Industries Limited vide fresh Certificate of Incorporation dated May 30, 2018 issued by the RoC, Mumbai. The Company is a leading manufacturer of writing instruments in India with a focus on pens.The products are sold under principal brands Flair, Hauser and Pierre Cardin, as well as other brands Rudi Kellner and Landmark. The Company has been a manufacturer since March 2017 and the exclusive distributor since January 2017 of certain Reynolds branded pens in India. The Company own the exclusive rights to the Pierre Cardin trademark in India for class 16 products, including pens. The Company is a distributor of ZIG pens in India. It has an extensive product range, including ball pens, fountain pens, gel pens, roller pens, plastic pens and metal pens, in terms of products offered, stationery like mechanical pencils, highlighters, correction pens, markers and gel crayons and calculators. It manufacture pens and other products from 6 manufacturing plants in Naigaon (near Mumbai), Maharashtra Daman in the Union Territory of Daman and Diu and Dehradun, Uttarakhand. The Promoters of Company, Mr. Khubilal Rathod and Mr. Vimalchand Rathod started business of manufacturing writing instruments through their association with M/s. Wimco Pen Co, a Partnership Firm that engaged in manufacturing metal pens and other writing instruments. Their brand Flair, which was originally established in 1976 by Wimco, has been owned and operated since 1986 by the Promoters through Partnership Firms that were predecessor entities to Company. The manufacturing of plastic ball pens using plastic injectionmolding machines and gel pens appeared as key developments in the industry and were accordingly, formed into product range. The Company later on, commenced manufacturing stationery and calculators.In year 1998, the Company established a manufacturing plant in Daman. Later on in 2008, Flair Calculators were launched. In 2009, manufacturing plant was set up in Dehradun, Uttarakhand. In 2017, it got into a supply and distribution agreement with Reynolds Pens India Private Limited.A Scheme of Amalgamation was approved by the NCLT, Mumbai Bench by an Order dated March 15, 2018, certain companies i.e., Flair Pen and Plastic Industries Private Limited, Flair Stationeries Private Limited, Flair Pens and Stationery Industries Private Limited, Flair Pen and Plastic (UK) Private Limited and Flair Impex Industries Private Limited (Transferor Companies) got merged into with the Company in May, 2018.In addition to Companys distributor/dealer network, it had approximately 100 superstockists in India including inhouse superstockist for the Mumbai region operated by the Flair Sporty division of Company, as of June 30, 2018, supported by sales and marketing employees. Besides traditional distribution channels, its products are sold through modern retail outlets such as supermarkets, as well as ecommerce. As of June 30, 2018, the Company also had approximately 50 international distributors with the products sold in nearly 80countries during the FY 2018.The Company is planning to raise funds from Public aggregating to Rs 450 crore Equity Shares, which comprises Rs. 330 crore shares through Fresh Issue and Rs. 120 crore shares through Offer for Sale.