₹ 14760 / 40 shares
IPO Details
RHP/DRHPIssue Date
21 Jun - 25 Jun'24
Investment/lot
₹ 14760
Price Range
351 - 369
Lot Size
40
IPO Size
₹ 537.02 Cr
IPO Listing Details
Listing On
28 Jun'24
Issue Price
369
Listed Price
₹ 494.95
Retail Gain/Listing Gain
▲34.13%
IPO Timeline
Stanley Lifestyles Company Background
Stanley Lifestyles is among the few home-grown super-premium and luxury consumer brands in India operating at scale in terms of manufacturing as well as retail operations (Source: RedSeer Report).
The company ranked as the fourth largest player in the home furniture segment in India by revenue in Fiscal 2023. It is notable for being one of the first Indian companies to enter the super-premium and luxury furniture market. Additionally, the company stands out as one of the few Indian businesses that cater to various price points, including super-premium, luxury, and ultra-luxury segments through its different brands (Source: RedSeer Report).
With that, let's take a look at the competitive strengths and risk factors for Stanley Lifestyles Limited:
Stanley Lifestyles Competitive Strengths
Largest and the fastest-growing brand in the luxury/super-premium furniture segment
The company’s revenue from operations rose from ₹1,957.80 million in Fiscal 2021 to ₹4,189.98 million in Fiscal 2023, reflecting a CAGR of 46.29%. For the nine months ending December 31, 2023, their revenue was ₹3,133.11 million. As of January 31, 2024, their retail presence in India was three times larger than their nearest competitor in the luxury/super-premium furniture industry (Source: RedSeer Report).
Comprehensive home solutions provider with offerings across categories and price points
The company believes that its extensive range of furniture and lifestyle products across various categories and price points attracts a diverse range of customers and caters to their varied preferences and needs. This approach not only helps build customer loyalty but also positions them for potential growth. Due to their presence across categories, they believe they are well-positioned to increase market share and continue establishing themselves as a leading brand in the industry.
Pan-India presence with strategically located stores
They have an extensive pan-India retail presence across various store formats, enabling them to target multiple markets and ensure enhanced brand visibility. As of January 31, 2024, they have the largest network of retail outlets offering luxury furniture products in India (Source: RedSeer Report). Their stores are standalone and strategically located across India to cover major markets, providing a competitive advantage they believe their competitors lack.
Risk Factors
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The company does not own the brand name “Stanley.” It is registered in the name of one of their promoters.
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The business is highly dependent on the sale of sofas and recliners. Variations in demand and changes in consumer preference may adversely affect the business.
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The company does not have any listed industry peers in India or abroad and it may be difficult to benchmark and evaluate financial performance against other operators who operate in the same industry.
Key Strategies
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Continue expanding the company’s retail presence within India and abroad by leveraging the “Stanley” brand appeal.
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Continue to increase brand awareness.
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Evaluate and increase company presence in the B2B segment as well as enter into distribution arrangements.
Stanley Lifestyles Limited Key Financials
Here are the key financials for Stanley Lifestyles Limited:
Particulars (in Rs. million)
Particulars (in Rs. million)
How To Apply for Stanley Lifestyles Ltd IPO?
Here are the steps to apply for Stanley Lifestyles Ltd IPO:
Step 1: Log in to your Kotak Securities Demat account Log in to your Demat account to access IPO investments. Next, select the current IPO section.
Step 2: Specify IPO details Enter the number of lots and the price you wish to apply for.
Step 3: Enter UPI ID After entering your UPI ID, click submit. This will place your bid with the exchange.
Step 4: Mandate Notification Your UPI app will receive a mandate notification to block funds.
Step 5: Approve Request Your funds will be blocked once you approve the mandate request on your UPI.
Stanley Lifestyles IPO FAQs
When is Stanley Lifestyles IPO listing date?
Stanley Lifestyles IPO will list on 2024-06-28.
What is the issue size of Stanley Lifestyles IPO?
537.02 is the issue size of Stanley Lifestyles IPO.
What is the minimum lot size required for Stanley Lifestyles IPO?
The minimum lot size is 40 shares and the investment required is ₹14760.
What is the price band of the Stanley Lifestyles IPO?
The price band of Stanley Lifestyles IPO is ₹351 to ₹369.
Where can I read more about Stanley Lifestyles business?
You can read more about Stanley Lifestyles and its IPO from the company’s red herring prospectus (RHP) here.
What is the Stanley Lifestyles Limited IPO?
The Stanley Lifestyles Limited IPO has an issue size of Rs. 537 crores. The IPO opens for subscription on 21st June 2024 and closes on 25th June 2024
Who is the Registrar for Stanley Lifestyles Limited IPO?
KFin Technologies Limited is the registrar for this IPO.
