-- / 47 shares
IPO Details
Issue Date
--
Investment/lot
--
Price Range
317
Lot Size
47
IPO Size
₹ 405.00 Cr
IPO Listing Details
Listing On
14 Jul'23
Issue Price
--
Listed Price
₹ 430
Retail Gain/Listing Gain
▲35.65%
IPO Timeline
Company Background
Senco Gold Ltd. is the largest organised, pan-India jewellery retail player with a history of more than five decades in the industry within the eastern region of India (Source: CRISIL Report). The company operates under the tradename, “Senco Gold & Diamonds” and primarily sells gold and diamond jewellery, along with jewellery made of silver, platinum and precious and semi-precious stones and other metals.
Senco Gold has been consistently in the league of the most trusted jewellery brands, and has improved its ranking from the 4th most trusted jewellery brand by TRA’s Brand Trust Report 2017 to the 2nd most trusted jewellery brand by TRA’s Brand Trust Report 2020, and has simultaneously maintained that position thus far.
Additionally, the company has been awarded the Best Brand in the Jewellery Category by The Economic Times in 2021, alongside receiving the Business Leadership Award by CMA Management Excellence, and the Shakti Award for women leadership in the Jewellery sector, by Informa Market and SVAR in 2022.
Risk Factors
- The Indian jewellery market is highly competitive.
- The company requires significant amounts of working capital for continued growth.
- Companies within this industry are subject to certain approvals, permits and licenses for regular business operations.
Key Strategies
Here are a few strategies Senco Gold Limited has for its business:
- Expand its presence through a strong and diverse distribution channel
- Increase the overall operating margins by adapting an optimal product mix
- Continue to invest in its marketing and brand-building initiatives through a hyperlocal strategy
Key Financials
And finally here’s a look at key financials of Senco Gold Limited
Particulars (in Rs. million)
Particulars (in Rs. million)
How to apply for IPO through ASBA
Kotak Securities
•00m 58s
How to apply for an IPO using UPI
Kotak Securities
•01m 19s
How to apply for an IPO using UPI
Senco Gold Ltd IPO FAQs
When is Senco Gold Ltd IPO listing date?
Senco Gold Ltd will list on 2023-07-14.
What is the issue size of Senco Gold Ltd IPO?
405.00 is the issue size of Senco Gold Ltd IPO.
What is the price band of the Senco Gold Ltd IPO?
The price band of Senco Gold Ltd IPO is ₹317 to ₹0.
What is Senco Gold Limited IPO?
The Senco Gold Limited IPO has an issue size of Rs. 405 crore. The IPO opens for subscription on 4th July and ends on 6th July.
Who is the Registrar of Senco Gold Limited IPO?
KFin Technologies Limited is the registrar for this IPO.
Where can I read more about Senco Gold Limited’s business?
You can read more about Senco Gold Limited and its IPO from the company’s red herring prospectus (RHP) here: Senco Gold Limited.
