-- / 47 shares

IPO Details

Issue Date

--

Investment/lot

--

Price Range

317

Lot Size

47

IPO Size

₹ 405.00 Cr

IPO Listing Details

Listing On

14 Jul'23

Issue Price

--

Listed Price

₹ 430

Retail Gain/Listing Gain

35.65%

Start date

End date

Allotment of bids

Refund Initiation

Listing on exchange

Senco Gold Ltd. is the largest organised, pan-India jewellery retail player with a history of more than five decades in the industry within the eastern region of India (Source: CRISIL Report). The company operates under the tradename, “Senco Gold & Diamonds” and primarily sells gold and diamond jewellery, along with jewellery made of silver, platinum and precious and semi-precious stones and other metals.

Senco Gold has been consistently in the league of the most trusted jewellery brands, and has improved its ranking from the 4th most trusted jewellery brand by TRA’s Brand Trust Report 2017 to the 2nd most trusted jewellery brand by TRA’s Brand Trust Report 2020, and has simultaneously maintained that position thus far.

Additionally, the company has been awarded the Best Brand in the Jewellery Category by The Economic Times in 2021, alongside receiving the Business Leadership Award by CMA Management Excellence, and the Shakti Award for women leadership in the Jewellery sector, by Informa Market and SVAR in 2022.

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Strong brand name with a heritage and legacy of 5+ decades
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Ability to cater to the upwardly mobile and younger generation
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Well-qualified to mitigate risk and improve efficiencies
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  • The Indian jewellery market is highly competitive.
  • The company requires significant amounts of working capital for continued growth.
  • Companies within this industry are subject to certain approvals, permits and licenses for regular business operations.

Here are a few strategies Senco Gold Limited has for its business:

  • Expand its presence through a strong and diverse distribution channel
  • Increase the overall operating margins by adapting an optimal product mix
  • Continue to invest in its marketing and brand-building initiatives through a hyperlocal strategy

And finally here’s a look at key financials of Senco Gold Limited

Particulars (in Rs. million)

Particulars (in Rs. million)

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Senco Gold Ltd IPO FAQs

Senco Gold Ltd will list on 2023-07-14.

405.00 is the issue size of Senco Gold Ltd IPO.

The price band of Senco Gold Ltd IPO is ₹317 to ₹0.

The Senco Gold Limited IPO has an issue size of Rs. 405 crore. The IPO opens for subscription on 4th July and ends on 6th July.

KFin Technologies Limited is the registrar for this IPO.

You can read more about Senco Gold Limited and its IPO from the company’s red herring prospectus (RHP) here: Senco Gold Limited.

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