R R Kabel Ltd. is one of the leading companies in the Indian consumer electrical industry (comprising wires and cables and fast-moving electrical goods (FMEG), with an operating history of over 20 years in India. The Indian consumer electrical industry was estimated at ₹1,811.50 billion in Fiscal 2023 and is expected to grow at a CAGR of 10% until Fiscal 2027 to reach a market value of approximately ₹2,665.00 billion. (Source: Technopak Report).

The company is also the fifth largest player in the wires and cables market in India, representing approximately 5% market share by value, and also holds one of the largest networks of electricians, covering 271,264 electricians across India as of 31st March 2023.

In Fiscal 2023, the company’s revenue contribution from the FMEG segment is approximately 11%, which is the highest among their competitors. This has continued to remain the highest at 11% even in the three months ended June 30, 2023.

Additionally, the company has one of the highest numbers of distributors servicing the extensive retail footprint in the consumer electrical industry as of 31st March 2023, and has increased their retailer outlets by from 30,570 in Fiscal 2021 to 106,626 in Fiscal 2023, pursuant to undertaking several initiatives.