First cry IPO

The company's GMV increased to ₹91,211.28 million in FY24 from ₹72,576.34 million in FY23 and ₹57,994.63 million in FY22. Their scale in multi-channel retailing in India, along with a large parenting community on their platform, provides them with various advantages, such as a large volume of organically generated content, brand affinity, the opportunity to launch additional home brands, and the potential to improve margins by benefiting from economies of scale.

The brand affinity they have built attracts customer engagement and increases traffic. This is evident from the growth in their Annual Unique Transacting Customers’ base, which rose to 9.11 million in FY24 from 6.86 million in FY22.

Leveraging their brand strength, they continue to add new products and services, expected to further grow their customer base. Expanding into select international markets and adjacent categories (like education) enhances their brand visibility. Their customers’ loyalty is shown by the high number of repeat customers.

The diverse product offerings across third-party and home brands have significantly boosted their revenue from operations over the past three Financial Years. They maintain long-term, mutually beneficial relationships with brands and collaborate with brands on marketing campaigns that leverage their experience and data. During FY24, the company added 1,125 brands to the FirstCry platform in India, UAE, and KSA, while they had 7,580 brands associated with the platform.