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₹ 14880 / 32 shares

IPO Details

RHP/DRHP

Issue Date

06 Aug - 8 Aug'24

Investment/lot

₹ 14880

Price Range

440 - 465

Lot Size

32

IPO Size

₹ 4194.04 Cr

IPO Listing Details

Listing On

13 Aug'24

Issue Price

465

Listed Price

₹ 651

Retail Gain/Listing Gain

40.00%

Start date

End date

Allotment of bids

Refund Initiation

Listing on exchange

Brainbees Solutions launched the “FirstCry” brand in India in 2010 intending to create a one-stop destination for parenting needs across commerce, content, community engagement, and education.

As of FY24, the company is India’s largest multi-channel retailing platform for mothers’, babies’, and kids’ products in terms of GMV. It also has a growing presence in select international markets (Source: RedSeer Report).

Click here to know more about Brainbees Solutions Share Price and stay updated on the latest market trends.

India’s largest multi-channel, multi-brand retailing platform for Mothers’, Babies’ and Kids’ products

The company's GMV increased to ₹91,211.28 million in FY24 from ₹72,576.34 million in FY23 and ₹57,994.63 million in FY22. Their scale in multi-channel retailing in India, along with a large parenting community on their platform, provides them with various advantages, such as a large volume of organically generated content, brand affinity, the opportunity to launch additional home brands, and the potential to improve margins by benefiting from economies of scale.

Brand affinity, loyalty and trust of customers in the FirstCry brand

The brand affinity they have built attracts customer engagement and increases traffic. This is evident from the growth in their Annual Unique Transacting Customers’ base, which rose to 9.11 million in FY24 from 6.86 million in FY22.

Leveraging their brand strength, they continue to add new products and services, expected to further grow their customer base. Expanding into select international markets and adjacent categories (like education) enhances their brand visibility. Their customers’ loyalty is shown by the high number of repeat customers.

Combination of curating growing home brands and relationships with prominent third-party brands

The diverse product offerings across third-party and home brands have significantly boosted their revenue from operations over the past three Financial Years. They maintain long-term, mutually beneficial relationships with brands and collaborate with brands on marketing campaigns that leverage their experience and data. During FY24, the company added 1,125 brands to the FirstCry platform in India, UAE, and KSA, while they had 7,580 brands associated with the platform.

  • The company has had negative net cash flows in the past and may continue to have negative cash flows in the future.
  • If the company has insufficient Net Proceeds to contribute towards inorganic growth initiatives, they may have to seek alternative forms of funding.
  • The company’s proposed expansion plans to open new modern stores and set up new warehouses are subject to the risk of unanticipated delays in implementation and cost overruns.
  • Grow customer base by continually investing in brand, technology, products and the company’s membership program.
  • Grow the company’s offline and online touchpoints to strengthen multi-channel competitive advantage.
  • Continue expanding the portfolio of home brands.

Here are the key financials for Brainbees Solutions Limited:

Particulars (in Rs. million)

Particulars (in Rs. million)

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How to apply for IPO through ASBA

How to apply for IPO through ASBA

Kotak Securities

4m 01s

Opening of account will not guarantee allotment of shares in IPO. Investors are requested to do their own due diligence before investing in any IPO.

Here are the steps to apply for Brainbees Solutions Ltd IPO:

Step 1: Log in to your Kotak Securities Demat account Log in to your Demat account to access IPO investments. Next, select the current IPO section.

Step 2: Specify IPO details Enter the number of lots and the price you wish to apply for.

Step 3: Enter UPI ID After entering your UPI ID, click submit. This will place your bid with the exchange.

Step 4: Mandate Notification Your UPI app will receive a mandate notification to block funds.

Step 5: Approve Request Your funds will be blocked once you approve the mandate request on your UPI.

First cry IPO FAQs

First cry IPO will list on 2024-08-13.

4194.04 is the issue size of First cry IPO.

The minimum lot size is 32 shares and the investment required is ₹14880.

The price band of First cry IPO is ₹440 to ₹465.

You can read more about First cry and its IPO from the company’s red herring prospectus (RHP) here.

The Brainbees Solutions Limited IPO has an issue size of Rs. 4,193.73 crores. The IPO opens for subscription on 6th August 2024 and closes on 8th August 2024.

Link Intime India Private Limited is the registrar for this IPO.

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