Netcore Solutions, a global marketing technology company, today announced that Kotak Securities has achieved a 25% rise in its email open rates and lead conversions in customer engagement by using Netcore’s Artificial Intelligence (AI) Engine ‘Raman’. This achievement is yet another case of successful use of futuristic technologies such as AI and ML (Machine Learning) by brands seeking to grow their digital marketing ROI.
Netcore’s Smartech is the AI-powered marketing automation & analytics suite by Netcore Solutions. Netcore recently named its AI engine as ‘Raman’, as a tribute to two renowned Indian scholars - Nobel Laureate & Physicist CV Raman, and the mathematical genius S. Ramanujan.
Kotak Securities leveraged the Send-Time Optimisation (STO) feature of Raman’s ML suite. Companies use it to communicate with the right customer at the right time, i.e. when the customer is most likely to be engaged on a particular channel – in this case email. Backed by actionable analytics, STO gathers data from the user’s pattern of use of the inbox to arrive at times when he/she is most likely respond to email communication from the brand.
The emails then get triggered around those times, so that the brand’s email lands into the customer’s inbox under the ‘primary’ tab rather than under the ‘promotions’ tab when the user is most likely to access the same. This is how brands are able to boost top-of-mind recall and potential conversion by adding another dimension of personalisation to their engagement campaigns.
Kotak Securities Limited is a subsidiary of Kotak Mahindra Bank Limited and is the stock broking arm of the Kotak Mahindra Group. With 1,352 branches, franchisees representative offices, and satellite offices across in 351 cities, Kotak Securities has the largest reach in the equity broking industry. It processes over 5, 00,000 secondary market trades every day and has a customer base of more than 13, 60,000 customers. Awarded Best Brokerage India 2018 by Triple A Asset Country Awards, Kotak Securities offers a wide range of financial products for its clients, including Equity, Derivatives, currency derivatives, distribution of IPOs, Mutual Funds and Insurance.