Juniper Hotels Ltd IPO

The company has demonstrated a strong track record in establishing a presence across key cities. Within their strategy, the company has developed hotels at locations with high barriers to entry. For example, according to the Horwath Report, the land parcels for hotels of the scale of Grand Hyatt Mumbai Hotel and Residences and Andaz Delhi, are difficult to obtain and carry high costs and associated development risks. In turn, this limitation provides an added value benefit to established well-located hotels.

The Saraf Group and Hyatt have had a longstanding relationship of over 40 years, dating back to the opening of the first Hyatt hotel in India, namely, Hyatt Regency, Delhi, in 1982. This continuing relationship has led both partners to have a deep understanding and alignment on the business goals, company values and working culture, which has contributed to high EBITDA margins.

The company has established specialised asset management teams with asset managers at each hotel. The company’s operations cluster enables it to review all revenue strategies implemented in driving business across the hotels, while the finance cluster gives the company the ability to analyse real-time financial and accounting MIS from a central location, giving the asset team a sharper insight into the cost structure, leading to better internal controls.