₹ 14904 / 46 shares
Retail Gain/Listing Gain
Honasa Consumer Limited is the largest digital-first beauty and personal care (BPC) company in India, in terms of revenue from operations for the Financial Year 2023 (Source: RedSeer Report). The company’s primary objective is to develop products that address beauty and personal care problems faced by consumers. For instance, the flagship brand, Mamaearth, is built to service a core customer need for safe-to-use, natural products, and focuses on developing toxin-free beauty products made with natural ingredients. According to the RedSeer Report, as of the Financial Year 2023, Mamaearth has emerged as the fastest-growing BPC brand in India to reach an annual revenue of Rs. 10 billion (in the preceding 12 months) within six years of launch.
Since launching Mamaearth in 2016, the company has added five new brands to the portfolio, namely The Derma Co., Aqualogica, Ayuga, BBlunt and Dr Sheth’s, and has built a ‘House of Brands’ architecture.
The success with Mamaearth and the company’s ability to identify and cater to emerging trends has enabled them to develop repeatable brand-building playbooks that have helped in scaling their newer brands at a fast pace. These playbooks are powered by the company’s consumer-centric approach across various aspects of its business model, including an innovation engine, digital-first omni-channel distribution, and their technology and data-driven marketing and consumer engagement model.
With that, let's take a look at the competitive strengths and risk factors for Honasa Consumer Limited:
Here are the key financials for Honasa Consumer Limited:
Particulars (in Rs. million)
How to apply for IPO through ASBA
The Honasa Consumer Limited IPO has an issue size of Rs. 1,701 crores. The IPO opens for subscription on 31st October - 2nd November 2023.
KFin Technologies Limited is the registrar for this IPO.
Mamaearth (Honasa Consumer Ltd) IPO will be open between 31 Oct - 2 Nov, 2023.
Honasa Consumer Limited IPO lot size is 46 shares.
Mamaearth IPO allotment date is 7 Nov, 2023. For Mamaearth IPO allotment status you can visit the website of the registrar of the IPO.