₹ 14896 / 49 shares

IPO Details

Issue Date

22 Nov - 24 Nov'23


₹ 14896

Price Range

288 - 304

Lot Size


IPO Size

₹ 593.00 Cr

IPO Listing Details

Listing On

1 Dec'23

Issue Price


Listed Price

₹ 501

Retail Gain/Listing Gain


Start date

End date

Allotment of bids

Refund Initiation

Listing on exchange

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All you need to know about Flair Writing Industries Ltd
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Flair Writing Industries Limited is among the top three players in the overall writing instruments industry with a revenue of Rs. 9,155.5 million in FY23 and occupies a market share of approximately 9% in the overall writing and creative instruments industry in India, as of March 31, 2023, according to CRISIL.

Their flagship brand, "Flair," has maintained a market presence for more than 45 years. With a diverse range of products spanning different price ranges, they serve a wide array of consumers, including students, professionals, and offices. Their manufacturing and distribution portfolio includes writing instruments such as pens, stationery products, and calculators. Capitalising on their manufacturing expertise and established customer base in the writing and creative instruments sector, they have expanded into the production of houseware products and steel bottles.

The company also stands as one of the top two organised players experiencing accelerated revenue growth compared to the overall expansion rate of the writing and creative instrument industry. In the period spanning FY 2017 to 2023, while the industry demonstrated a compounded annual growth rate of 5.5%, the company’s growth reached approximately 14%. According to CRISIL, they boasted the highest operating and net income margins in FY22, standing at 17.8% and 9.6%, respectively, outshining other notable players in the writing instruments sector.

Among the top three players in the overall writing instruments industry in India
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Diversified range of products across various price points catering to a wide spectrum of consumers
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Largest pan-India distributor network and wholesale network in the writing instruments industry and strong presence in targeted markets abroad
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  • Business success depends on the ability to respond and adapt to consumer needs and maintain an optimal product mix in terms of production volumes and profitability in the writing instruments industry, which is also driven by volume.
  • Any inability to successfully implement future expansion plans could have a material adverse effect on the business, operations, prospects or financial results.
  • Failure to obtain, maintain or renew the statutory and regulatory licenses, permits and approvals required for the business may have adverse effects on business operations.
  • Focus on growing the existing product portfolio and diversifying the product range.
  • Focus on emphasising the Mid-premium Segment and Premium Segment to increase margins.
  • Continue to increase production capacity and enhance capacity utilisation.

Here are the key financials for Flair Writing Industries Limited:

Particulars (in Rs. million)

Particulars (in Rs. million)

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Flair Writing Industries Ltd IPO FAQs

Flair Writing Industries Ltd will list on 2023-12-01.

593.00 is the issue size of Flair Writing Industries Ltd IPO.

The minimum lot size is 49 shares and the investment required is ₹14896.

The price band of Flair Writing Industries Ltd IPO is ₹288 to ₹304.

The Flair Writing Industries Limited IPO has an issue size of Rs. 593 crores. The IPO opens for subscription on 22nd November 2023 and closes on 24th November 2023.

Link Intime India Private Limited is the registrar for this IPO.

You may read more about Flair Writing Industries Limited and its IPO from the company’s red herring prospectus (RHP) here:

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