Flair Writing Industries Limited is among the top three players in the overall writing instruments industry with a revenue of Rs. 9,155.5 million in FY23 and occupies a market share of approximately 9% in the overall writing and creative instruments industry in India, as of March 31, 2023, according to CRISIL.

Their flagship brand, "Flair," has maintained a market presence for more than 45 years. With a diverse range of products spanning different price ranges, they serve a wide array of consumers, including students, professionals, and offices. Their manufacturing and distribution portfolio includes writing instruments such as pens, stationery products, and calculators. Capitalising on their manufacturing expertise and established customer base in the writing and creative instruments sector, they have expanded into the production of houseware products and steel bottles.

The company also stands as one of the top two organised players experiencing accelerated revenue growth compared to the overall expansion rate of the writing and creative instrument industry. In the period spanning FY 2017 to 2023, while the industry demonstrated a compounded annual growth rate of 5.5%, the company’s growth reached approximately 14%. According to CRISIL, they boasted the highest operating and net income margins in FY22, standing at 17.8% and 9.6%, respectively, outshining other notable players in the writing instruments sector.

With that, let's take a look at the competitive strengths and risk factors for Flair Writing Industries Limited: