IPO Details
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About Chatterbox Technologies Ltd IPO
The IPO of Chatterbox Technologies Ltd comprises only a fresh issue of up to 37,27,200 equity shares. There’s no offer for sale in this 100% book-built offer.
Objectives of Chatterbox Technologies Ltd IPO
- Funding capital requirements for existing business
- Funding capital expenditure for setting up an additional office cum setting up a new studio
- Funding capital requirements for brand building of the company
- Meeting the incremental working capital requirements of the company
- General corporate purposes
Chatterbox Technologies Ltd IPO Valuation
Chatterbox Technologies Ltd IPO Share Offer and Subscription Details
| Investor Category | Shares Offered |
|---|---|
QIBs | Not more than 50% of the net issue |
Non-institutional Applicants | Not less than 15% of the net issue |
Retail Individual Investors | Not less than 35% of the net issue |
Industry Outlook
In today’s world, influencer marketing has emerged as an impactful tool for brands to connect with their audience authentically. Instagram, YouTube, TikTok, and other social media platforms have enabled influencers to reach and influence their followers. To build rapport and credibility with the audience, brands are collaborating with influencers to enhance the market position of their products or services.
The global influencer marketing platform market size is expected to be worth around USD 306.9 Billion by 2033, from USD 16.2 Billion in 2023, growing at a CAGR of 34.2% from 2024 to 2033. India’s influencer marketing industry is estimated to reach ₹3375 crore (US$ 404.82 million) by 2026, expanding at a CAGR of 18% over 2022-26, as per a report from Ernst and Young.
Company Information
Chatterbox Technologies Ltd is an influencer and marketing platform and agency in India, connecting brands/ products and social media influencers. Since 2016, the company has managed approximately thousand plus campaigns with approximately 500 influencers and content creators to reach and engage large numbers of subscribers of social media platforms such as Instagram.
The company’s vision is to be one of the leading forces in connecting brands with authentic influencer voices, shaping meaningful and impactful collaborations between influencers and brands that inspire and engage global audiences. It strives to empower influencers and brands alike, creating campaigns that resonate with values of authenticity, creativity, and trust, while driving measurable success and lasting connections in the digital world.
Chatterbox Technologies Ltd Strengths
Strong Relationships with Influencers and Customers
With over 8 years of industry experience, Chatterbox has built a reputation in influencer marketing. Backed by a skilled and dedicated team, it has built long-term relationships with both top-tier brands and influencers, allowing it to consistently deliver impactful campaigns.
Its deep industry knowledge and trusted network enables it to create tailored, authentic marketing strategies that resonate with audiences and meet client objectives, making them a trusted partner in the space.
Specialised and Diverse Service Portfolio
The company has diversified its service offerings to cater to a broader range of customer needs. Chatterbox works with brands across a wide range of sectors - from tech giants to financial leaders and beauty powerhouses.
This diverse portfolio of customers reflects its versatility and ability to deliver results, no matter the sector in which the customer belongs to.
Risks of Chatterbox Technologies Ltd IPO
- Decline in Brand Visibility
The company requires to continuously strengthen its brand visibility as an influencer’s and digital marketing and social media management company. If it fails to ensure the same, revenue from operations shall decrease thereby affecting its overall business and financial condition.
- Capital Intensive
The company’s business requires working capital and a major portion of its working capital is utilised towards debtors.
Any delay in processing payments by its customers may increase its working capital requirement. Further, if a customer defaults in making payments for the services provided by the company, it could affect its cash flow thereby decreasing its existing capital reserves and profitability.
- Geographical Concentration
A significant portion of its revenue is derived from Western, Northern and Southern India and Southeast Asia. Any downturn and/ or any economic, regulatory, social and political change in any of these regions in which it operates or seeks to operate may affect its market share and/ or may adversely affect its business, financial condition and results of operations.
All Financial Information about Chatterbox Technologies
Comparison with peers
| Company | Total Revenue (in ₹ crores) | EPS (in ₹) | Return on Net Worth (in %) | NAV (in ₹) |
|---|---|---|---|---|
Chatterbox Technologies Ltd | 55.37 | 8.19 | 50.81 | 16.11 |
RK Swamy | 335.39 | 8.86 | 16.46 | 47.81 |
Digicontent | 417.29 | 0.99 | 499.13 | 0.20 |
Vertoz | 156.95 | 0.38 | 10.18 | 4.41 |
Anchor Investor Bidding Date TBA
IPO Registrar and Book Running Lead Manager
- IPO Registrar: Bigshare Services Pvt Ltd
- Book Running Lead Manager: Expert Global Consultants Pvt Ltd
Business Model
An influencer and marketing platform and agency in India, Chatterbox Technologies Ltd uses the latest technology like HypeAuditor with the strategy to build influencer content and campaigns mainly for marketing and brand building on social media platforms.
The company is primarily engaged in providing digital and influencer marketing services, and social media management services through two segments, viz., “Chtrbox” and “Chtrsocial”.
Company Growth Trajectory
The company’s total revenue jumped from ₹31.9838 crores in FY 22 to ₹55.3697 crores in FY 24. Its PAT margin increased from 2.08% in FY 22 to 15.40% in FY 24 and EBITDA margin jumped from 2.65% in FY 22 to 21.80% in FY 24. Sales from India jumped from 93.69% in FY 22 to 97.06% in FY 24.
Strong industry expertise coupled with creating campaigns that resonate with values of authenticity, creativity, and trust has enabled the company’s growth over the years.
Market Position
Since 2016, the company has managed approximately thousand plus campaigns with approximately 500 influencers and content creators. It has successfully rendered its services outside India in international markets like Singapore, UAE, USA and UK helping it to build a global footprint.
Chatterbox Technologies Ltd Profit and Loss
| Parameter | FY 24 | FY 23 | FY 22 |
|---|---|---|---|
Total Income (in ₹ crores) | 55.3697 | 40.1999 | 31.9838 |
Profit Before Tax (in ₹ crores) | 11.9095 | 1.3748 | 0.8374 |
Profit After Tax (in ₹ crores) | 8.5262 | 1.2784 | 0.6644 |
EPS in ₹ | 8.19 | 1.23 | 0.64 |
Chatterbox Technologies Ltd Balance Sheet
| Parameter | FY 24 | FY 23 | FY 22 |
|---|---|---|---|
Profit Before Tax (in ₹ crores) | 11.9095 | 1.3748 | 0.8374 |
Net Cash Generated From/ (Used in) Operating Activities (in ₹ crores) | 4.3078 | (2.0348) | 1.9144 |
Net Cash Generated From/ (Used in) Investing Activities (in ₹ crores) | (5.3737) | (1.94) | 0.2358 |
Net Cash Generated/ (Used) in Financing Activities (in ₹ crores) | 0.00 | 0.00 | 0.00 |
Cash and Bank Balance at the End of the Year (in ₹ crores) | 1.5294 | 2.5953 | 6.5701 |
How to Check Allotment Status of Chatterbox Technologies Ltd IPO?
1. Visit the Registrar’s Website
- Visit the official website of Bigshare Services Pvt Ltd
- Choose ‘IPO Allotment Status’ from ‘Services’
- Click on any one of the servers from the given link
- Choose ‘Name of the Company’ and input either your ‘Application Number’, ‘Beneficiary ID’ or ‘PAN No’
- Enter captcha and click on ‘Search’ to know the status
2. Check on the Bombay Stock Exchange Website
The Bombay Stock Exchange (BSE) also has an IPO allotment status page. Go to www.bseindia.com and find the 'Investor Services' tab. Under 'Investors Services', click on 'Status of Issue Application'. This will take you to the IPO allotment status page. On the BSE IPO page, follow these steps:
- Choose the Issue Type
- Select the Issue Name from dropdown
- Put in either your application number or PAN number
- Check the box ‘I’m not a robot’
- Click on ‘Search’ to know allotment status
How to Apply for Chatterbox Technologies Ltd IPO?
- Log in to your Kotak Securities Demat account - Log in to your Demat account to access IPO investments. Next, select the current IPO section.
- Specify IPO details - Enter the number of lots and the price you wish to apply for.
- Enter UPI ID - After entering your UPI ID, click submit. This will place your bid with the exchange.
- Mandate Notification - Your UPI app will receive a mandate notification to block funds.
- Approve Request - Your funds will be blocked once you approve the mandate request on your UPI.
This article is for informational purposes only and does not constitute financial advice. It is not produced by the desk of the Kotak Securities Research Team, nor is it a report published by the Kotak Securities Research Team. The information presented is compiled from several secondary sources available on the internet and may change over time. Investors should conduct their research and consult with financial professionals before making any investment decisions. Read the full disclaimer here.
Investments in the securities market are subject to market risks, read all the related documents carefully before investing. Please read the SEBI-prescribed Combined Risk Disclosure Document before investing. Brokerage will not exceed SEBI’s prescribed limit.
Chatterbox Technologies IPO FAQs
What is the Chatterbox Technologies Ltd IPO?
The IPO of Chatterbox Technologies Ltd comprises a fresh issue of up to 37,27,200 equity shares. It has no offer for sale.
What are the bidding dates of Chatterbox Technologies Ltd IPO?
The bidding dates of the IPO are yet to be announced.
Who is the MD of Chatterbox Technologies Ltd?
Rajnandan Mishra is the MD of Chatterbox Technologies Ltd.
From where can I read more about the IPO of Chatterbox Technologies Ltd?
You can read more about the IPO of Chatterbox Technologies Ltd from the company’s draft red herring prospectus here.
