Wakefit IPO

About Wakefit IPO

The Wakefit IPO comprises a fresh issue and an offer for sale. The fresh issue aggregates up to ₹377.178 crores and the offer for sale is up to 46,754,405 equity shares, aggregating up to ₹911.71 crores. The total issue size is pegged at ₹1288.89 crores. It’s a 100% book-built issue. The price band is ₹185 to ₹195.

Wakefit IPO opens on December 8, 2025 and closes on December 10, 2025. The allotment of shares will take place on December 11, 2025. The credit of shares to the Demat account will take place on December 12, 2025. The initiation of refunds will take place on December 12, 2025. The listing of shares will take place on December 15, 2025. The lot size of shares in the IPO is 76. The minimum investment amount required by a retail investor is ₹₹14,820 based on the upper price.

Wakefit innovations is the largest D2C home and furnishings company in India in terms of revenue in Fiscal 2024. As of March 31, 2024, with just over nine years of operations, the company is the fastest homegrown player in the home and furnishings market in India among organised peers to achieve a total income of more than ₹10,000 million.

Objectives of Wakefit innovations IPO

The company proposes to utilise the IPO proceeds for:

• Capital expenditure to be incurred by the company for setting up of 117 new COCO – regular stores and one COCO – jumbo store
• Expenditure for lease, sub-lease rent and license fee payments for its existing COCO – regular stores
• Capital expenditure to be incurred by the company for purchase of new equipment and machinery
• Marketing and advertisement expenses towards enhancing the awareness and visibility of the company's brand
• General corporate purposes

Industry Outlook

India’s home and furnishings market can be broadly classified into 3 key categories, namely, furniture, mattresses and furnishings & décor. India’s home and furnishings market is estimated to be ₹2.8 to 3.0 trillion (U.S.$ 34 to 36 billion) as of CY2024, projected to grow to reach ₹5.2 to 5.9 trillion (U.S.$ 63 to 71 billion) by CY2030.

The home and furnishings market is projected to grow at 11% to 13% CAGR from CY2024 to CY2030, fuelled by organised retail growth, rising online dominance, and premiumisation.

Wakefit Innovations Company Information

Wakefit innovations is the largest D2C home and furnishings company in India in terms of revenue in fiscal 2024. As of March 31, 2024, with just over nine years of operations, it’s the fastest homegrown player in the home and furnishings market in India among organised peers to achieve a total income of more than ₹10,000 million.

The company offers a wide range of products, including mattresses, furniture, and furnishings, through its omnichannel presence, ensuring a seamless customer experience across all touchpoints, both online and offline. It’s a full-stack vertically integrated company, enabling it to control every aspect of its operations, from conceptualising, designing and engineering its products to manufacturing, distributing and providing customer experience and engagement.

Strengths of Wakefit IPO

• Largest and fastest growing D2C home and furnishing solutions destination
• Comprehensive home and furnishing solutions brand with a core focus on product innovation
• Full-stack vertically integrated operations with differentiated processes and technical capabilities
• Omnichannel sales presence and strategically located store network
• Multi-faceted marketing approach enhancing brand image
• Business model with a track record of delivering financial growth

Risks of Wakefit IPO

• Any impairment, dilution or damage to its brand in any manner may adversely affect business reputation, results of operations, financial condition and cash flows
• Any shifts in consumer preferences, any disruption in the supply chain, or heightened competition could adversely affect business, results of operations, financial condition and cash flows.
• Any disruption to website may adversely affect sales, business, results of operations, financial condition and cash flows
• History of losses in the past and the company may incur losses in the future too
• Inability to accurately manage inventory and forecast demand for products may have an adverse effect on business
• No long-term agreements with suppliers for raw materials and an increase in the cost of or a shortfall in the availability of such raw materials could have an adverse effect on business
• Any disruption in transportation arrangements or increases in transportation costs may adversely affect business
• Technological disruptions to such online marketplaces, increase in the cost of their services or their heightened focus on promoting private label brands could adversely affect business
• Failure to obtain or renew approvals, licenses, registrations and permits to operate business in a timely manner, or at all, may adversely affect business
• Any technological disruptions to online marketplaces could adversely affect business

Anchor Investor Bidding Date

Anchor portion of the IPO opens for bidding on December 5, 2025.

IPO Registrar and Book Running Lead Managers

• IPO Registrar: MUFG Intime India
• Book Running Lead Managers: Axis Capital, IIFL Capital Services and Nomura Financial Advisory

Wakefit Innovations Business Model

Wakefit Innovations offer a wide range of products, including mattresses, furniture, and furnishings, through its omnichannel presence, ensuring a seamless customer experience across all touchpoints, both online and offline.

Over the years, the company has evolved from a sleep solutions player into a one-stop destination offering home and furnishing solutions to meet customers’ evolving needs, with products tailored to cater to the mass, masstige, and premium segments. It’s the only D2C home and furnishings company in India that has scaled across all three product categories, namely, mattresses, furniture, and furnishing and décor.

Wakefit Innovations Growth Trajectory

The revenue from operations of Wakefit innovations grew from ₹812.620 crores in FY 23 to ₹1273.691 crores in FY 25. Its EBITDA margin grew from a negative of (10.55%) in FY 23 to 7.13% in FY 25. A comprehensive home and furnishing solutions brand and omnichannel sales presence have helped the company grow over the years.

Wakefit Innovations Market Position

Wakefit Innovations is amongst the top three companies in the organised mattress market in terms of revenue in Fiscal 2024. As per Forbes India Awards for D2C Disruptors in 2022, the company ranked first among D2C players with operations of over five years in the home and lifestyle category.

The company is also the top-rated player across the top two horizontal online marketplaces in India in the home and furnishings market across SKUs in the mattress, furniture and furnishings and décor categories among its organised peers which have garnered a significant number of user ratings as of May 22, 2025.

How to Apply for the Wakefit IPO?

To apply for this IPO:

• Log in to your Kotak Securities Demat account: Log in to your Demat account to access IPO investments. Next, select the current IPO section.
• Specify IPO details: Enter the number of lots and the price you wish to apply for.
• Enter UPI ID: After entering your UPI ID, click submit. This will place your bid with the exchange.
• Mandate Notification: Your UPI app will receive a mandate notification to block funds.
• Approve Request: Your funds will be blocked once you approve the mandate request on your UPI.