In markets, your gains or losses hinge on how quickly prices absorb new information. When markets operate efficiently, the scope for stock picking or timing is minimal once costs and taxes are factored in. In less efficient markets, there may be opportunities to find repeatable edges but capturing them consistently requires scale, discipline, and strong infrastructure.
The Efficient Market Hypothesis (EMH) holds that market prices already incorporate all available information. This means you cannot reliably outperform the market after fees and taxes using public data, since competition ensures that information is quickly priced in. Day-to-day fluctuations may look noisy, but the noise is essentially unpredictable, and any edge gets competed away just as quickly.
Weak form says prices already embed all past trading data like price and volume. Chart patterns, simple moving averages, and basic technical rules should not produce persistent excess returns after costs. If you think trends or mean reversion exist, you must show they survive slippage, taxes, and long out-of-sample periods.
Semi-strong form says prices incorporate all publicly available information immediately. Earnings releases, macro prints, stock splits, and management commentary should be reflected in seconds to minutes, leaving little reward for reading PDFs faster. Fundamental analysis can still help you understand risk and position sizing, but not guarantee alpha.
Strong form says prices reflect public and private information. Even insiders cannot earn excess returns consistently. Real markets rarely meet this bar because insider trading and information asymmetry exist, but enforcement and surveillance push them closer over time.
Transaction costs, taxes, and borrowing limits can slow down arbitrage. Behavioural biases such as overconfidence, loss aversion, and herding may create temporary mispricings. Funding risk often forces professional investors to close trades early when clients redeem. Short-sale bans and illiquid small caps can leave gaps that look exploitable but remain unsafe to monetise. And any “edge” that vanishes once you scale up is not an edge you can count on.
Index funds outperform a large share of active funds over long horizons once you account for fees and turnover. Earnings surprises often move prices within minutes, and by the time retail investors digest the news, most of the adjustment has already happened. Corporate actions like stock splits or bonus issues get priced quickly, and the subsequent drift is usually small relative to costs.
Currency and rates markets show similar behaviour. RBI policy signals, CPI surprises, or US payrolls trigger rapid repricing across USD/INR, bond yields, and rate-sensitive stocks. By the close, easy trades are gone, and what remains is basis risk that can cut both ways. The lesson is simple. If your thesis relies on “the market hasn’t noticed this obvious public fact,” assume you are late.
Value and quality factors have outperformed broad markets in several periods, suggesting investors overpay for glamour and underprice steady cash flows. Momentum—buying recent winners and selling recent losers—has worked across assets and regions, pointing to underreaction or slow diffusion of news. Small-cap and illiquidity premia hint at compensation for holding harder-to-trade names. Post-earnings announcement drift shows prices can keep moving in the direction of a surprise for weeks. IPOs, meanwhile, are often underpriced on day one and underperform over the long run, reflecting sentiment and supply dynamics.
But none of these come without trade-offs. They involve long droughts, crowding risk, and violent snapbacks when cycles turn. The real edge lies in sticking to the rule set through discomfort, not in discovering a clever formula.
If you do not have a robust process, default to low-cost, diversified index exposure and spend your energy on asset allocation, savings rate, and taxes. Costs, behaviour, and time in the market drive most outcomes for non-professionals. If you insist on active bets, cap them to a small slice and demand a clear edge: informational (you see something earlier), analytical (you interpret better), or structural (you bear a risk others cannot).
For businesses and CFOs, EMH warns against timing equity issuance purely on “market mispricing”. Assume investors see what you see. Focus on fundamentals, disclosure quality, and liquidity management rather than financial theatre.
Run simple event studies. Pick a recurring announcement – earnings day, policy rate decisions, index inclusions – and chart abnormal returns around the date. If most of the move lands within minutes and average post-event drift is tiny after costs, that supports semi-strong efficiency. Backtest your favourite signal properly. Use out-of-sample data, include realistic slippage and taxes, and watch it die when you scale position size. A rule that only works on a hand-picked period is not evidence against EMH; it is evidence of curve fitting.
You succeed by recognising how quickly information gets priced and by committing to an approach you can sustain for decades. Assuming markets are mostly efficient shifts your focus away from chasing tips and toward building a portfolio grounded in diversification, costs, taxes, and time. Exploring inefficiencies is still possible, but they should be sized modestly, with readiness for pain and judged over full cycles. This mindset keeps you solvent long enough for compounding to do the heavy lifting – the only edge that truly scales.
No. It means very few beat it consistently after costs, risk, and taxes. Luck, cycles, and concentration can produce streaks, but persistence is rare and hard to identify in advance.
Analysis still matters for understanding risk, sizing positions, and choosing the right vehicles. You may not find guaranteed alpha, but you avoid bad bets, control drawdowns, and match your portfolio to real-world goals.
Typically, yes, because coverage is thinner and trading is harder. That said, any “edge” you find is fragile, capacity limited, and can disappear the moment it gets crowded, so risk control matters more than the model.
This article is for informational purposes only and does not constitute financial advice. It is not produced by the desk of the Kotak Securities Research Team, nor is it a report published by the Kotak Securities Research Team. The information presented is compiled from several secondary sources available on the internet and may change over time. Investors should conduct their research and consult with financial professionals before making any investment decisions. Read the full disclaimer here.
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