Zomato Rebranded: What to Expect from Eternal Limited

Zomato has officially changed its name to Eternal Limited. Zomato’s rebranding to Eternal Limited reflects a shift in strategy as the Company aims to reposition itself beyond its core food delivery business. Under the Eternal Limited banner, Zomato plans to scale up operations in adjacent areas, such as quick commerce, dining-out solutions, and other local services.

The management has clarified that there will be no disruption to existing services during the transition. The rebrand marks a structural change as Zomato diversifies its offerings and aligns its identity with a broader range of consumer needs.

This blog looks into Zomato’s decision to rebrand as Eternal Limited, exploring the reasons behind the name change, its impact on the company’s strategy, and market reactions.

Why the name change?

Zomato Ltd has rebranded itself as Eternal Limited on stock exchanges, marking a shift in its corporate identity to reflect its expansion beyond food delivery. The Company announced the name change on 6 February, following approval from its board of directors. In a regulatory filing, Zomato confirmed that the new name—Eternal Limited—has been updated across official listings.

The Company stated that the rebranding aligns with its transition into a multi-business organisation, with operations now spanning quick commerce through Blinkit and other verticals. The Zomato food delivery app will continue to operate under its existing name, and there will be no impact on its day-to-day services.

Some key reasons for the name change include:

• Expansion beyond food delivery: Following the acquisition of Blinkit (formerly Grofers), Zomato ventured into quick-commerce, delivering groceries and essentials in minutes. This change required a name that covers all the different areas the Company is now involved in.

• Unified corporate identity: “Eternal” was introduced internally to distinguish the parent company from its brands. This name shows that the Company has a unified identity for all its business areas.

• Long-term growth and customer support: ‘Eternal’ refers to the Company’s commitment to long-term growth and stability. It shows they are here to serve and support their customers for a long period of time.

It is important to note that the Zomato name change to Eternal applies only to the parent company. The Zomato app and brand will retain their original names.

Zomato’s diversification strategy

Zomato’s diversification strategy focuses on expanding beyond food delivery to explore new industry growth opportunities. Let’s take a look:

• Acquiring Blinkit: Zomato bought Blinkit, a quick-commerce (delivering groceries and everyday products in minutes) platform. This is a big step to meet the increasing demand for quick deliveries.
  
• Launching District: Zomato is getting into the live events space with District. The District app offers dining services and allows users to book tickets for movies, sporting events, live performances, and more.
• Building Hyperpure: Zomato’s initiative is to supply fresh ingredients and kitchen supplies to restaurants, helping them run more smoothly.
• Staying strong in food delivery: While diversifying, Zomato keeps its food delivery service strong and growing, as it is still a core part of its business.

Zomato’s name change: Reactions from the market

Zomato’s rebranding to Eternal Ltd has drawn a mixed response from investors, analysts, and users alike. While the Company explained the change as a step to reflect its expanding business beyond food delivery, the announcement sparked a wide range of opinions.

Supporters view the name “Eternal” as a forward-looking move aligned with Zomato’s shift toward a multi-service platform that includes Blinkit, Hyperpure, and District. They believe the rebrand signals long-term strategic intent and provides a broader corporate identity that can encompass diverse business verticals.

However, not all reactions were positive. Some stakeholders questioned the timing and necessity of the change, pointing out that “Zomato” had built strong brand recall in the food delivery space. Concerns about whether “Eternal” effectively communicates the Company’s core offerings were raised. Several users expressed confusion on social media, with some comparing it to high-profile corporate rebrands, such as Facebook’s transition to Meta and Twitter’s shift to X. A few users speculated whether the change might cause brand dilution.

Despite the divided opinions, the name change has generated considerable attention. The Company has clarified that the Zomato app and brand will remain unchanged for consumers, and the rebranding applies only to the parent entity listed on the stock exchanges.

Conclusion

Zomato’s complete transition to Eternal Limited will unfold gradually over the coming months, with changes expected across its branding, marketing, and communication channels. The Company has confirmed that all existing services will continue without disruption during rebranding.

As the rebrand progresses, industry stakeholders will closely observe how Eternal positions itself in an increasingly competitive market and navigate its expanded service offerings. Whether Zomato changing its name to Eternal Limited reinforces the Company’s market presence or creates a brand disconnect remains to be seen.

Sources:

Mint
NDTV
Business Standard
Business Standard
NewsX
Startup Magazine