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Why Should You Invest in IPOs? Benefits, Risks, and Key Insights

  •  7 min read
  •  28,521
  • 14 Jul 2025
Why invest in IPOs?

Investing in a new IPO (Initial Public Offering) can be an exciting opportunity for both seasoned investors and newcomers to the stock market. An IPO investment allows individuals like you to purchase shares in a company as it transitions from private to public ownership. This process opens the doors to the public markets, granting you the chance to own a piece of a company. In recent years, IPO stocks have gained significant attention due to their potential for high returns and rapid growth. But why should you consider investing in an IPO? Read on to understand.

In an Initial Public Offering (IPO), as an investor, you have the opportunity to purchase shares of the issuing company, making you shareholders through your financial investment. Shareholders, based on their stake, receive entitlements such as dividends and bonus shares, determined by the company's earnings and management declarations. Traditionally, equities have demonstrated superior returns compared to other asset classes.

Consequently, it is advisable for you as an investor to include a proportion of equities in your portfolio. Nevertheless, equities come with inherent risks, as share prices can be volatile due to various economic and non-economic factors, often without clear triggers. Over the long term, however, engaging in the stock market allows for wealth creation by investing in valuable stocks from reputable companies with strong business models and financial performance.

Investing in Initial Public Offerings (IPOs) presents you with a range of potential advantages. Various benefits of investing in an IPO are explained as follows.

1. Gains from Listing

Potential advantages of investing in an IPO include the prospect of obtaining listing gains if the company debuts at a price surpassing the offer price. If you, having applied for shares at the offer price, receive them and the company opens at a higher price, significant profits can be realised.

2. Enhanced Liquidity

Upon a company's public debut, you gain the ability to trade their shares in the open market. Publicly traded stocks offer you the flexibility to buy or sell shares at any time, thereby ensuring liquidity.

3. Fair Opportunities for Retail Investors

SEBI has implemented relaxed norms to ensure that small retail investors have a fair chance in IPO share allocations. In cases of oversubscription, SEBI mandates that subject to availability, all retail investors receive at least one lot of shares. If individual lot allocation is unfeasible, a lottery system is employed for equitable IPO share distribution.

4. Stringent IPO Regulations

To safeguard retail investors, SEBI has established rigorous IPO regulations. The company's prospectus, encompassing vital information such as performance, financials, growth, risks, and plans, empowers investors to make informed decisions.

5. Cost-Effective Purchase

When companies go public, they often offer shares at discounted rates. This enables investors like you to acquire shares at a lower price, potentially leading to long-term wealth creation if the company experiences significant growth.

6. Shareholder Authority

Allotment of shares during an IPO confers shareholder status, providing you with voting rights in the company's annual general meetings and a sense of ownership.

7. Diversification

A key benefit of investing in IPO stocks is diversification. By participating in an IPO, you can add new sectors or industries to your portfolios, which may not have been previously represented. This diversification can reduce risk, as it spreads investments across different areas of the economy. For instance, investing in tech IPOs can give exposure to burgeoning technologies, while health sector IPOs might offer growth in biotechnology advancements.

8. Access to Capital Markets

Participating in a new IPO provides access to capital markets that might otherwise be unavailable. IPOs are a gateway for individual investors to buy shares in companies that are entering the public domain for the first time. This access allows you to engage with companies at the beginning of their public journey, potentially benefiting from the growth and success that may follow. Understanding how to invest in IPO offerings can be a valuable skill, as it opens up new investment possibilities.

While investing in IPOs has several benefits, there are certain key risks that you should carefully consider before making investment decisions:

1. Overvaluation

IPOs are prone to being highly overvalued due to market hype, and if the company's fundamentals are not strong enough to support the initial price, this can lead to the stock underperforming after listing, thus resulting in losses for early investors.

2. High volatility

Recently listed stocks tend to have high price fluctuations in the first few days or weeks of listing, which makes them riskier than established stocks.

3. No guarantee of allotment

Due to high demand, not all investors who apply for shares in an IPO may receive an allotment.

4. Business and market risks

Market conditions can change rapidly between the time a company files for an IPO and when it actually lists. Economic downturns, poor business fundamentals or increased competition can all negatively impact the stock’s performance.

5. Potential for IPO failure

Not all IPOs are successful. Common causes of failure include lack of investor confidence, overvaluation, weak financials, poor leadership and negative public perception. These can, thus, lead to capital challenges, operational setbacks, reputational damage and increased vulnerability to takeovers.

When evaluating an IPO, you need to have a systematic approach to assess the company's potential and the investment's risks should you decide to invest.

1. Understand the company

Analyse the company’s business model, products or services, target market, and competitive landscape. Review the company’s growth prospects, industry position, and unique selling points.

2. Assess financial health

Examine financial statements for revenue growth, profitability, cash flow, and debt levels. Compare these metrics to industry benchmarks and historical performance to evaluate financial stability and growth trajectory.

3. Analyse valuation

Review the IPO’s pricing using valuation metrics such as price-to-earnings (P/E) ratio. Compare the company's valuation to similar publicly traded companies to see if the IPO is priced attractively.

4. Evaluate market conditions

Consider overall market sentiment, economic conditions, and industry trends that may impact investor appetite for new offerings. Assess whether current market conditions are favourable for IPOs.

5. Examine regulatory and legal factors

Ensure the company complies with regulatory requirements and has transparent financial reporting and risk management practices.

6. Gauge investor demand and sentiment

High demand from institutional and retail investors can influence IPO pricing and post-listing performance. Review the level of interest in the IPO and any indications of oversubscription.

7. Identify and evaluate risks

Consider company-specific, industry, and market risks. Review the risk factors disclosed in the IPO prospectus and perform your own risk analysis.

8. Read the prospectus

And the most critical point – read the company's red herring prospectus as it lists all vital information about the company, financials, risks, and the offering itself.

Here are some of the IPO success stories in India:

  • ICICI Lombard: Insurance Giant

ICICI Lombard, a well-known general insurance company, made waves in the pre-IPO market in 2009. Trading commenced at ₹70, and after an eight-year wait, it entered the stock exchange in 2017 at ₹680 per share, resulting in a remarkable nine-fold return.

  • BSE Limited

Established in 1875, BSE Limited entered the pre-IPO share market in 2010 at ₹120. Seven years later, it was listed on the National Stock Exchange at ₹1069 per share, yielding an impressive eight times return.

  • Lux Industries

Lux Industries, renowned for its innerwear range, entered the pre-IPO market in 2014 at ₹75. Within a year, it was listed at ₹735 per share, delivering a remarkable nine-fold return to its investors.

  • ICICI Prudential

ICICI Prudential offered its shares in the pre-IPO market in 2011 at ₹70. After a five-year wait, it went public in 2016 at ₹350 per share, resulting in a substantial four-fold return.

  • Tata Technologies IPO (2023)

Book built issue of Rs.3,042.51 crores. Bidding: Nov 22 - Nov 24, 2023. Listed on Nov 30, 2023, with a price band of ₹475 to ₹500 per share.

  • Alibaba

Alibaba's IPO is one of the most notable success stories in recent history. When Alibaba went public in 2014, it raised a staggering $25 billion, marking it as the largest IPO at the time. The company’s transition to public ownership allowed investors to tap into the rapidly growing e-commerce market in China and beyond. Those who knew how to buy IPO stock in Alibaba witnessed significant returns as the company continued to dominate online retail and expand into cloud computing and digital media.

  • Facebook

Facebook’s IPO in 2012 was another landmark event that captured global attention. Initially priced at $38 per share, Facebook faced scepticism due to its high valuation and questions about its revenue model. However, those who invested early in Facebook's IPO saw the company's stock soar as it effectively monetised its vast user base through advertising. Understanding how to invest in IPO offerings like Facebook’s provided investors with the opportunity to benefit from one of the most transformative social media platforms ever created.

  • Netflix

Netflix's journey from a DVD rental service to a global streaming giant is a testament to the potential of IPO stocks. When Netflix went public in 2002, it offered shares at $15 each. Investors who recognised the potential of streaming technology and knew how to buy IPO stock in Netflix have enjoyed extraordinary returns. Today, Netflix is a leader in the entertainment industry, continuously innovating and expanding its content library to maintain its competitive edge.

Participating in an IPO allows investors like you to engage with a company during its initial phases, offering the potential for substantial returns down the line. Given India's swiftly advancing economy and the surge in IPO activity, the country stands as an attractive investment prospect for both local and global investors. Nevertheless, a prudent strategy involves thorough research, risk evaluation, and seeking expert guidance before committing to any investment decisions. Adopting a careful approach, investing in Indian IPOs can serve as a valuable diversification within your investment portfolio.

Read more: What Is a Demat Account and Why Do You Need One?

This article is for informational purposes only and does not constitute financial advice. It is not produced by the desk of the Kotak Securities Research Team, nor is it a report published by the Kotak Securities Research Team. The information presented is compiled from several secondary sources available on the internet and may change over time. Investors should conduct their own research and consult with financial professionals before making any investment decisions. Read the full disclaimer here.

Investments in securities market are subject to market risks, read all the related documents carefully before investing. Brokerage will not exceed SEBI prescribed limit. The securities are quoted as an example and not as a recommendation. SEBI Registration No-INZ000200137 Member Id NSE-08081; BSE-673; MSE-1024, MCX-56285, NCDEX-1262.

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Company NameBidding Dates
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22 Jul - 24 Jul'25
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