First cry IPO Details
Issue Date
--
Price Range
₹440 - ₹465
Lot Size
32
IPO Size
₹4194.04 Cr
First cry IPO Listing Details
Listing On
13 Aug'24
Issue Price
₹465
Listed Price
₹ 651
Retail Gain/Listing Gain
▲40.00%
Schedule of First cry IPO
Start date
End date
Allotment of bids
Refund Initiation
Listing on exchange
13/08/2024
Brainbees Solutions Company Background
Brainbees Solutions launched the “FirstCry” brand in India in 2010 intending to create a one-stop destination for parenting needs across commerce, content, community engagement, and education.
As of FY24, the company is India’s largest multi-channel retailing platform for mothers’, babies’, and kids’ products in terms of GMV. It also has a growing presence in select international markets (Source: RedSeer Report).
Click here to know more about Brainbees Solutions Share Price and stay updated on the latest market trends.
Brainbees Solutions Competitive Strengths
India’s largest multi-channel, multi-brand retailing platform for Mothers’, Babies’ and Kids’ products
The company's GMV increased to ₹91,211.28 million in FY24 from ₹72,576.34 million in FY23 and ₹57,994.63 million in FY22. Their scale in multi-channel retailing in India, along with a large parenting community on their platform, provides them with various advantages, such as a large volume of organically generated content, brand affinity, the opportunity to launch additional home brands, and the potential to improve margins by benefiting from economies of scale.
Brand affinity, loyalty and trust of customers in the FirstCry brand
The brand affinity they have built attracts customer engagement and increases traffic. This is evident from the growth in their Annual Unique Transacting Customers’ base, which rose to 9.11 million in FY24 from 6.86 million in FY22.
Leveraging their brand strength, they continue to add new products and services, expected to further grow their customer base. Expanding into select international markets and adjacent categories (like education) enhances their brand visibility. Their customers’ loyalty is shown by the high number of repeat customers.
Combination of curating growing home brands and relationships with prominent third-party brands
The diverse product offerings across third-party and home brands have significantly boosted their revenue from operations over the past three Financial Years. They maintain long-term, mutually beneficial relationships with brands and collaborate with brands on marketing campaigns that leverage their experience and data. During FY24, the company added 1,125 brands to the FirstCry platform in India, UAE, and KSA, while they had 7,580 brands associated with the platform.
Risk Factors
- The company has had negative net cash flows in the past and may continue to have negative cash flows in the future.
- If the company has insufficient Net Proceeds to contribute towards inorganic growth initiatives, they may have to seek alternative forms of funding.
- The company’s proposed expansion plans to open new modern stores and set up new warehouses are subject to the risk of unanticipated delays in implementation and cost overruns.
Key Strategies
- Grow customer base by continually investing in brand, technology, products and the company’s membership program.
- Grow the company’s offline and online touchpoints to strengthen multi-channel competitive advantage.
- Continue expanding the portfolio of home brands.
Brainbees Solutions Ltd Key Financials
Here are the key financials for Brainbees Solutions Limited:
How to apply for IPO through ASBA
Kotak Securities
•4m 01s
How To Apply for Brainbees Solutions Ltd IPO?
Here are the steps to apply for Brainbees Solutions Ltd IPO:
Step 1: Log in to your Kotak Securities Demat account Log in to your Demat account to access IPO investments. Next, select the current IPO section.
Step 2: Specify IPO details Enter the number of lots and the price you wish to apply for.
Step 3: Enter UPI ID After entering your UPI ID, click submit. This will place your bid with the exchange.
Step 4: Mandate Notification Your UPI app will receive a mandate notification to block funds.
Step 5: Approve Request Your funds will be blocked once you approve the mandate request on your UPI.
Trending IPOs
18 Dec - 22 Dec'25 | |||||||||
26 Dec - 30 Dec'25 | |||||||||
23 Dec - 26 Dec'25 | |||||||||
23 Dec - 26 Dec'25 | |||||||||
23 Dec - 26 Dec'25 | |||||||||
First cry IPO FAQs
Trending IPOs
18 Dec - 22 Dec'25 | |||||||||
26 Dec - 30 Dec'25 | |||||||||
23 Dec - 26 Dec'25 | |||||||||
23 Dec - 26 Dec'25 | |||||||||
23 Dec - 26 Dec'25 | |||||||||