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India’s Gold: Price History, Demand Drivers & Investing

  •  15 min read
  •  1,020
  • Published 31 Oct 2025
India’s Gold: Price History, Demand Drivers & Investing

Gold has long been a source of stable and long-term value in India. It is rooted in tradition and backed today by easy ways to invest across physical, digital, and market‑linked options. Knowing today’s price, demand drivers, and the available products helps you choose what suits your goals and risk comfort in a practical way.

24K Gold/ 10 gm ₹1,24,285 22K Gold/ 10gm ₹1,13,928

Last Updated on 31st Oct’25

Date 24k (₹) 22k (₹) 18k (₹)
Oct 31, 25
12,428 ↑
11,392 ↓
9,321 ↑
Oct 30, 25
12,328 ↓
11,300 ↓
9,037 ↓
Oct 29, 25
12,355 ↑
11,325 ↑
9,044 ↑
Oct 28, 25
12,082 ↓
11,075 ↓
9,180 ↓
Oct 27, 25
11,809 ↓
10,825 ↓
9,321 ↑
Oct 26, 25
11,536 ↓
10,575 ↓
9,219 ↓
Oct 25, 25
11,263 ↓
10,325 ↓
9,187 ↑
Oct 24, 25
10,990 ↑
10,075 ↑
9,180 ↓
Oct 23, 25
10,717 ↑
9,825 ↑
9,321 ↑
Oct 22, 25
10,444 ↑
9,575 ↑
9,219 ↓
Oct 21, 25
10,171
9,325
9,044

For an all‑India indication today, prices per gram are around Rs. 12,328 for 24K, Rs. 11,300 for 22K, and Rs. 9,420 for 18K, excluding taxes and levies; the live gold rate today can vary with making charges, logistics, and local premiums.

If you are tracking the gold rate today, then remember national averages mask city‑level spreads; use benchmarks, then match against reputable retail quotes before transacting. If you just need a quick marker for 1 gram gold rate today, the all‑India reference figure sits near the portal’s 24K price per gram, while retail jewellery bills include GST and making charges over the base rate.

  • Short‑Term Movements: The rupee matters for local bills: when INR weakens against USD, Indian gold gets pricier even if international prices are flat, because gold is imported in dollars.

  • Long‑Term Movements: Over time, gold’s trend links to the wider economy, with research tying long‑run returns to global nominal GDP alongside financial market size and participation.

Last 10 days snapshot -10g

Today 24K, 22K and 18K Gold Rate Per 10 Grams in India

Date 24k (₹) 22k (₹) 18k (₹)
Oct 31, 25
124,285 ↑
113,928 ↑
93,214 ↑
Oct 30, 25
123,280 ↓
113,000 ↓
90,370 ↓
Oct 29, 25
123,550 ↑
113,250 ↑
90,440 ↑
Oct 28, 25
120,820 ↓
110,750 ↓
91,800 ↓
Oct 27, 25
118,090 ↓
108,250 ↓
93,217 ↑
Oct 26, 25
115,360 ↓
105,750 ↓
92,197 ↓
Oct 25, 25
112,630 ↓
103,250 ↓
91,878 ↑
Oct 24, 25
109,900 ↑
100,750 ↑
91,800 ↓
Oct 23, 25
107,170 ↑
98,250 ↑
93,217 ↑
Oct 22, 25
104,440 ↑
95,750 ↑
92,197 ↓
Oct 21, 25
101,710 —
93,250 —
90,440 —

24K is the purest commonly sold form, prized for value density rather than durability, and is more sensitive to bullion moves; this purity anchors bullion‑linked pricing and is typical in bars, coins, and digital gold. 1 gram gold price of 24K gold is higher than others as it is the purest form of gold.

22K adds a small alloy mix for strength, making it a popular choice for jewellery where daily wear needs sturdier pieces; the price is lower than 24K on a per‑gram basis due to reduced fine gold content. 22-carat gold rate today are higher than that of 18-carat gold price today because of the higher purity standards.

18K contains more alloy than 22K, improving hardness and design flexibility, which helps intricate jewellery but lowers gold content per gram; this explains why the 18k gold price per gram trends below higher purities.

For quick markers, the 24-carat gold rate today generally sits above 22K and 18K quotes due to higher purity, while making charges and GST apply separately on retail jewellery bills. In jewellery, BIS hallmarking shows karatage (e.g., 22K916, 18K750) and HUID, helping buyers verify purity and origin regardless of design complexity.

The following individuals should consider investing in gold -

  • First‑time savers seeking a stabiliser: Gold can complement cash and fixed income. This is done by adding a store‑of‑value component alongside other assets.

  • Risk‑averse investors: Allocations can provide ballast during equity drawdowns and macro stress. But prices still fluctuate around trends.

  • Retirement planners: A measured long‑horizon exposure via SGBs or ETFs can diversify funding sources. It can be done without any storage risk.

  • Experienced investors: Tactical use across ETFs, SGBs, or coins helps manage liquidity, tax, and carry characteristics through cycles.

  • Culturally inclined buyers: Jewellery, coins, and gifts align emotional value with financial backup during family milestones.

  • Liquidity seekers: Exchange‑traded instruments and hallmark coins can be monetised relatively quickly compared with some alternative assets.

  • Portfolio insurance users: Modest allocations can offset shocks that hit risk assets and currencies, especially when international volatility rises.

  • Long‑term wealth builders: Historical appreciation across decades reflects a blend of global pricing and domestic currency effects.

Investing in gold has advantages because of the following reasons

1. Protection Against Inflation:
When the cost of living increases, gold increases in value. It assists in saving your buying power despite the depreciation of a currency or the inflation in prices over time.

2. Long-Term Wealth Safety:
Both physical and digital gold are free from the risk of issuer default. This renders gold an insurance against value in the uncertain or volatile times.

3. Safe Haven in Crises:
Gold tends to be stable or appreciates during a period of global or market recession. Although not certain, it can be used to minimise the loss of total portfolio in the event of a decline in other assets.

4. Strong Cultural Demand:
Gold in India is still closely associated with weddings, festivals and Dhanteras. These cultures guarantee constant demand, despite high prices.

5. Many Ways to Invest:
You may invest in gold in the form of coins, bars, digital gold, Exchange-Traded Funds (ETFs), gold mutual funds or Sovereign Gold Bonds (SGBs). Each option has different costs, liquidity, and tax benefits.

6. Adds Portfolio Balance:
Gold usually moves differently from stocks and other assets. Including some gold in your portfolio can reduce risk and smooth returns during volatile market phases.

The headline factors affecting gold price in India tend to move in clusters rather than in isolation, so watch how currency, global bullion, and policy filter into retail quotes over time.

  • USD/INR pass‑through: India imports most of its bullion. This is why a weaker rupee raises local landed costs even if global prices are flat.

  • Global bullion trend: Local rates are based upon international standards, such as LBMA; local fluctuations tend to be exaggerated where the currency changes also.

  • Inflation and rates: Higher inflation or falling real yields can lift investment demand for non‑yielding assets such as gold.

  • Duties and GST: Customs duty and 3% GST are added to the final bills. Policy changes can alter the wedge between international and local prices.

  • Seasonal and cultural demand: Festivals and weddings pull forward purchases. This helps to tighten near‑term supply and nudges quotes higher.

  • Central bank flows: Large reserve buyers shape the macro floor. Steady official sector demand has persisted even after higher prices.

  • Market liquidity and routes: Frictions across ETFs, SGBs, and retail jewellery create local spreads around benchmarks.

These are the most preferred investment choices when it comes to gold -

Physical coins and bars

You buy hallmarked coins/bars from a bank or jeweller at a premium over bullion, and your resale value depends on weight, purity, and prevailing market rates.

○ Pros: Tangible, simple, widely accepted; choose hallmark purity and standard weights to aid resale

○ Cons: Storage, insurance, and making premiums; resale spreads can be larger than market‑linked products.

Jewellery

You purchase wearable gold mostly for personal use and gifting, but resale usually deducts making/design charges and follows store policies.

○ Pros: Emotional utility with financial back‑up; strong gifting and wedding‑driven liquidity.

○ Cons: Making charges and design premiums raise the out‑price vs bullion; buyback terms vary by jeweller.

Digital gold

You buy fractional gold online that the provider stores in a vault, with options to request doorstep delivery or sell back on the platform.

○ Pros: Buy/sell small amounts online; vaulting handled by MMTC‑PAMP partners; delivery or sell‑back flexibility.

○ Cons: Platform charges and taxes apply; not an exchange‑traded instrument, so review counterparty and fees.

Gold ETFs

Gold ETFs are exchange‑traded fund that holds physical gold to mirror domestic gold prices, tradable on exchanges via a demat and brokerage account.

○ Pros: Market‑linked NAV, intraday liquidity, demat‑based convenience; no making charges.

○ Cons: Expense ratios and brokerage fees apply; NAV can track with small tracking errors.

Gold mutual funds (FoFs into ETFs)

A fund‑of‑funds that invests in gold ETFs, letting you access gold exposure without a demat, and transact at end‑of‑day NAV.

○ Pros: SIP‑friendly access to ETF exposure without demat; automated rebalancing.

○ Cons: Two‑layer costs (FoF + ETF); NAV settles once per day, not intraday.

Sovereign Gold Bonds (SGBs)

Government‑issued bonds linked to gold’s price that pay interest and redeem at prevailing market value after a fixed tenure, with special tax treatment at maturity/eligible redemption.

○ Pros: Government‑backed, interest income, redemption at market price, capital gains exemption at maturity.

○ Cons: Longer tenor and thinner secondary liquidity than ETFs; interim sale may incur capital gains.

Gold embodies family stability, cultural rituals, and social prestige — explaining its enduring appeal during festive and wedding seasons. Even at record price points, India’s deep-rooted affinity for gold ensures steady buying of lighter, value-based pieces — from small coins to delicate jewellery. It’s this unique blend of sentiment and pragmatism that makes why Indian buy gold both for a cherished ornament or for a dependable fallback in times of need.

Remember the following things before making a gold purchase

  • Verify purity: Look for the BIS hallmark with karat fineness (e.g., 22K916) and HUID to confirm standardised purity.

  • Understand making charges: Designer work raises the out‑price and is typically not recovered fully on resale.

  • Check reliable benchmarks: Validate quotes against IBJA or recognised platforms, noting taxes and local spreads.

  • Mind peak seasons: Festival rush can tighten supply and widen retail spreads against benchmarks.

  • Clarify buy‑back: Read written terms on deductions, purity checks, and documentation before parting with funds.

Across decades, gold price history in India reflects a mix of international bullion and the rupee’s journey, punctuated by policy changes and festival demand that shape local spreads at the counter. For allocations, match product choice to intent - liquidity (ETFs), long‑term stability and tax efficiency (SGBs), or cultural utility (jewellery) - and remember that short-term moves can be volatile even when long‑run drivers point to diversification benefits. If you are weighing is gold a good investment in India, anchor the answer in your goals, horizon, and the role you expect gold to play alongside equity, debt, and cash.

Gold prices mostly track the global USD gold price, converted at the day’s USD/INR rate, and then add import duty, 3% GST, and a small local premium or discount based on demand and supply. In 2024, duties were cut to the lowest level in over a decade, and by October 2025, India was trading near a US$25/oz premium thanks to festive buying.

If the rupee weakens, gold becomes costlier in INR even when the global USD price is flat; if the rupee strengthens, the INR price can ease. What you finally pay blends global prices, the exchange rate, taxes, and a local market premium or discount.

A jewellery tag includes the metal value plus duty, GST, making and wastage charges, design margins, and shop overheads, so it will always sit above the international spot price. When duties or local premiums change, this gap widens or narrows, and India often trades at a domestic premium in busy seasons.

Making charges are the labour and design fees added over the gold value, so they directly increase your bill. For a finished piece sold by a jeweller, 3% GST applies on the full invoice (metal plus making), while separate job‑work can be 5% in specific cases.

City prices differ because of transport and logistics costs, local demand‑supply, and dealer or association premiums layered over national taxes. Festive spikes often widen local premiums, while quieter periods compress them.

Look for the BIS mark, the karat/fineness (like 22K916), and the HUID - the unique alphanumeric code laser‑etched on each hallmarked piece. Use the government’s BIS CARE app to verify the HUID and jeweller details before you pay.

  • Coins/bars: Simple, direct ownership, but you pay storage and wider buy‑sell spreads, so they’re not ideal for frequent trades.

  • SGBs: 2.5% yearly interest, capital‑gains‑free at maturity, and no purity/storage risk, but an 8‑year term with limited early exits.

  • Gold ETFs: Trade like stocks with transparent pricing, but have an expense ratio and, for units bought after 1 Apr 2023, gains are taxed at slab rates regardless of holding period.

  • Gold funds (FoFs): Easy access without Demat and SIP‑friendly, but add a fund layer and follow similar tax rules as non‑equity funds post‑2023.

Gold is a solid long‑term diversifier against inflationary regimes, but it won’t perfectly mirror CPI every month or year. India‑focused research shows mixed short‑run hedging and stronger performance in high‑inflation phases, reinforcing gold’s role as a strategic diversifier rather than a perfect hedge.

Late‑2025 looks supportive: festive demand, healthy domestic premiums, and ongoing global uncertainty back strategic allocations to gold within a diversified portfolio. Just balance the opportunity cost and taxes across formats (SGBs, ETFs, physical) when deciding how much to own.

SGBs are RBI‑issued, pay 2.5% annual interest, run for 8 years (with early exits from year five), and redemptions at maturity are exempt from capital gains tax, though interest is taxable. Gold ETFs trade intraday, charge an expense ratio, and units bought on or after 1 Apr 2023 are taxed at your slab rate, no matter how long you hold.

Many central banks plan to add more gold to diversify reserves and cut counterparty and sanctions risk, according to the 2025 survey work and reporting. This steady official buying has helped support prices through volatile, higher‑rate periods.

Buying jewellery from a jeweller attracts 3% GST on the full invoice; separately billed job‑work can be 5% in defined cases. Since the 2024 tweaks cut effective import duties materially versus prior years, keep an eye on fresh notifications because even small changes can quickly move domestic prices. When selling, physical gold follows capital‑gains rules; SGB maturity redemptions are exempt from capital gains tax, but interest is taxable; and gold ETFs/FoFs bought after 1 Apr 2023 are taxed at slab rates regardless of holding period.

This article is for informational purposes only and does not constitute financial advice. It is not produced by the desk of the Kotak Securities Research Team, nor is it a report published by the Kotak Securities Research Team. The information presented is compiled from several secondary sources available on the internet and may change over time. Investors should conduct their research and consult with financial professionals before making any investment decisions. Read the full disclaimer here.

Investments in the securities market are subject to market risks, read all the related documents carefully before investing. Please read the SEBI-prescribed Combined Risk Disclosure Document before investing. Brokerage will not exceed SEBI’s prescribed limit.

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