Suraj Estate Developers IPO

The company’s deep knowledge of the market, regulatory environment and long-standing presence in value luxury and the luxury segment has helped them identify opportunities in this market. It has also resulted in the company gaining a better understanding of emerging trends, and customer preferences, as well as earning significant brand recall. Further, the successful delivery of 42 completed projects has helped the company establish customer trust over the last 36 years. The brand’s reputation enables it to sell throughout the construction phase of its projects.

The company has a diversified portfolio of residential developments, spread across price points, unit sizes and micro markets in South Central Mumbai, catering to a wide spectrum of economic and demographic segments, from value luxury to luxury residences. Their ability to cater to the needs of customers across income brackets through a range of differentiated product offerings has enabled them to successfully grow the business.

The experienced marketing and sales team tracks market trends which enables them to position projects appropriately in terms of location and price points, and creates a cohesive marketing strategy designed to secure and build brand value and awareness. Some of these strategies include exclusive code names for each project, large public launches with a book-building approach, and the implementation of the concept of self-sustained communities.