Senco Gold IPO Details
Issue Date
--
Price Range
₹317
Lot Size
47
IPO Size
₹405.00 Cr
Senco Gold IPO Listing Details
Listing On
14 Jul'23
Issue Price
--
Listed Price
₹ 430
Retail Gain/Listing Gain
▲35.65%
Schedule of Senco Gold IPO
Start date
End date
Allotment of bids
Refund Initiation
Listing on exchange
14/07/2023
Company Background
Senco Gold Ltd. is the largest organised, pan-India jewellery retail player with a history of more than five decades in the industry within the eastern region of India (Source: CRISIL Report). The company operates under the tradename, “Senco Gold & Diamonds” and primarily sells gold and diamond jewellery, along with jewellery made of silver, platinum and precious and semi-precious stones and other metals.
Senco Gold has been consistently in the league of the most trusted jewellery brands, and has improved its ranking from the 4th most trusted jewellery brand by TRA’s Brand Trust Report 2017 to the 2nd most trusted jewellery brand by TRA’s Brand Trust Report 2020, and has simultaneously maintained that position thus far.
Additionally, the company has been awarded the Best Brand in the Jewellery Category by The Economic Times in 2021, alongside receiving the Business Leadership Award by CMA Management Excellence, and the Shakti Award for women leadership in the Jewellery sector, by Informa Market and SVAR in 2022.
Risk Factors
- The Indian jewellery market is highly competitive.
- The company requires significant amounts of working capital for continued growth.
- Companies within this industry are subject to certain approvals, permits and licenses for regular business operations.
Key Strategies
Here are a few strategies Senco Gold Limited has for its business:
- Expand its presence through a strong and diverse distribution channel
- Increase the overall operating margins by adapting an optimal product mix
- Continue to invest in its marketing and brand-building initiatives through a hyperlocal strategy
Key Financials
And finally here’s a look at key financials of Senco Gold Limited
How to apply for IPO through ASBA
Kotak Securities
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