IPO Details
RHP/DRHPIssue Date
26 Jun - 30 Jun'25
Investment/lot
₹ 139200
Price Range
82 - 87
Lot Size
1600
IPO Size
₹ 37.98 - ₹ 40.3 Cr
Schedule of Pro FX Tech IPO
Start date
26/06/2025
End date
30/06/2025
Allotment of bids
01/07/2025
Refund Initiation
02/07/2025
Listing on exchange
03/07/2025
About Pro FX Tech IPO
The IPO of Pro FX Tech Ltd comprises a fresh issue of up to 46,32,000 equity shares. There’s no offer for sale in this IPO, which is a 100% book-built issue. 2,40,000 shares are set aside for market makers. The price band of the IPO is between ₹82 - ₹87. The lot size is 1600 shares.
The opening date is June 26, 2025 and the closing date is June 30, 2025. The allotment date is July 1, 2025. The credit of shares to the demat account will take place on July 2, 2025. The tentative listing date is July 3, 2025. The initiation of refunds will take place on July 2, 2025.
Objectives of Pro FX Tech IPO
- Repayment of a portion of certain borrowing availed by the company
- Funding capital expenditure towards setting-up of 3 new showrooms cum experience centres
- Working capital requirements
- General corporate purpose
Pro FX Tech IPO Valuation
Pro FX Tech IPO Share Offer and Subscription Details
| Investor | Shares Offered |
|---|---|
QIBs | Not more than 50% of the offer |
Non-institutional Applicants | Not less than 15% of the offer |
Retail Individual Investors | Not less than 35% of the net issue |
Market Maker | 5.18% of the issue size |
Industry Outlook
The Indian Media & Entertainment (M&E) sector is set for substantial growth, with a projected 10.2% increase, reaching ₹2,55,000 crore (US$ 30.8 billion) by 2024 and a 10% CAGR, hitting ₹3.08 trillion (US$ 37.2 billion) by 2026. India's Entertainment and Media (E&M) industry is set to outpace global growth, with a compound annual growth rate (CAGR) of 8.3%, projected to reach US$ 43.03 billion (₹3,65,000 crore) by FY28.
On the other hand, the electronics market has grown at a CAGR of 14% from 2016-19 and is expected to accelerate at a CAGR of 16.6% in 2020-25, with the total demand likely to account for US$ 540 billion in FY25.
Company Information
Pro FX Tech Ltd is engaged in the distribution of AV (Audio-Video) products, including but not limited to amplifiers & processors, turn-tables, audio streamers, speakers, subwoofers, sound bars, and cables. In addition to distribution, it excels in designing and implementing customised AV solutions for home theatres, premium home automation, multi-room audio systems, and bespoke AV solutions for corporate customers. It offers extensive after-sales support services to ensure optimal product performance and customer satisfaction.
Strengths of Pro FX Tech IPO
Wide Geographical Reach and Distribution & Retail Network
The company has distribution rights for renowned brands such as Denon, Polk, Definitive Technology, KEF, Theory, Pro Audio Technology, JBL, and Revel. Additionally, it has a wide network of dealers across India, ensuring that its customers have access to the latest innovations and superior quality products.
Besides its extensive dealer network, it also operates six showrooms and two experience centres across five cities in India, namely effectively catering to the discerning needs of its customers.
Extensive Service Infrastructure
The company believes in delivering quality products and comprehensive after-sales services to its customers, ensuring that the performance of its products does not deteriorate over time. It takes pride in offering a suite of support services tailored to meet the diverse needs of its customers.
Its service infrastructure spans 28 service centres, comprising both 10 company managed and 18 franchised facilities, ensuring its customers receive high standards of support services, including installation, connectivity, programming, and after-sales support.
Experienced Sales and Technical Team
The company has an experienced sales and technical team across India. It had 117 employees as of March 31, 2025 including 54 employees in its sales and marketing team and 45 employees in its technical support team. These dedicated professionals are essential for engaging with customers, building strong relationships, and ensuring the satisfaction and retention of its valued clients.
Its committed team members play a crucial role in expanding its product reach through their understanding of market dynamics and customer preferences. By identifying new opportunities and nurturing existing relationships, they contribute to the continuous growth and success of its business.
Robust Marketing Strategies and Proactive Customer Engagement
The company has a dedicated in-house marketing team that uses various methods to promote its brand and engage with its customers. It utilises press releases, magazines, social media, the company’s website, trade shows, exhibitions, and in-store materials to increase its brand's visibility in the market.
Risks of Pro FX Tech
- Dependent on Global Suppliers
The company depends on its global suppliers/ manufacturers or domestic vendors for its operations and unsatisfactory products provided by them or failure to maintain relationships with them could disrupt its operations. Further, it may not be able to pass on any increase in costs levied by its global suppliers/manufacturers or vendors to its customers.
- Consistent and Timely Availability of Finished Products
The company’s business and profitability heavily rely on the consistent and timely availability of finished products. Any disruption in supply or price volatility of these products can negatively impact its operations and financial health. Additionally, its dependence on third-party suppliers, without firm supply commitments or exclusive arrangements, poses a risk. The loss of any suppliers could adversely affect its business, operational outcomes, and financial condition.
- Not Own Registered Office, Corporate Office
The company doesn’t own the registered office, corporate office, warehouse, Service Centres and Showrooms from which it carries out its business activities. In case of nonrenewal of rent agreements or dispute in relation to use of the said premise, its business and results of operations can be adversely affected.
Pro FX Tech Financials
Particulars (in Rs. crores)
Particulars (in Rs. crores)
Anchor Investor Bidding Date
The Anchor investor bidding date is one day prior to the IPO opening date i.e. July 25, 2025.
IPO Registrar and Book Running Lead Manager
- IPO Registrar: Cameo Corporate Services Ltd
- Book Running Lead Manager: Hem Securities Ltd
Business Model
Pro FX Tech Ltd’s tailored residential solutions, such as home theatre systems (including projectors, amplifiers, processors, source equipment, speakers, subwoofers, sound bars, and cables) and automation solutions, are crafted to meet the unique lifestyle requirements of affluent consumers seeking premium AV and automation solutions, along with seamless installation, connectivity, programming, and reliable after-sales support.
For corporate customers, it provides end-to-end AV and automation solutions for boardrooms, corporate lobbies, retail spaces, F&B establishments, hospitals, educational institutions, hospitality venues, places of worship, and beyond.
Additionally, it has recently ventured into digital signage solutions. Digital signage is emerging as a powerful tool for communication, branding, and engagement across various industries, and it’s well-equipped to deliver innovative solutions such as professional displays, active LEDs, projectors, and interactive displays customised to customers' requirements.
Company Growth Trajectory
The revenue from operations of Pro FX Tech Ltd grew from ₹95.7839 crores in FY 23 to ₹129.3754 crores in FY 25. Its EBITDA margin grew from 10.55% in FY 23 to 13.19% in FY 25, while PAT margin increased from 6.60% in FY 23 to 9.41% in FY 25. Wide geographical reach coupled, extensive service infrastructure and experienced sales and technical team have helped the company grow over the years.
Market Position
In addition to its registered and corporate office in Bengaluru, Pro FX Tech Ltd operates a 15,000 sq. ft. warehouse at SY. No. 71/3, Cheemasandra, Near Milk Society, Virgonagar (Post), Bangalore, 560049, which is dedicated to storing its AV products.
The company’s extensive pan-India dealer network ensures a robust presence across the country. Furthermore, it has 28 service centres, comprising both company-managed and franchise-based, across various regions of India to provide comprehensive support and services to its customers.
Pro FX Tech IPO Profit and Loss
| Parameter | FY 25 | FY 24 | FY 23 |
|---|---|---|---|
Total Income (in ₹ crores) | 130.05 | 110.94 | 96.25 |
Profit Before Tax (in ₹ crores) | 16.51 | 12.70 | 8.56 |
Profit After Tax (in ₹ crores) | 12.23 | 9.43 | 6.34 |
EBITDA (in ₹ crores) | 17.05 | 14.37 | 10.10 |
EPS in ₹ | 9.51 | 7.33 | 4.93 |
Pro FX Tech Balance Sheet
| Parameter | FY 25 | FY 24 | FY 23 |
|---|---|---|---|
Profit Before Tax (in ₹ crores) | 16.51 | 12.70 | 8.56 |
Net Cash Flow Generated /(used) from in Operating Activities (in ₹ crores) | 2.95 | 0.87 | -1.57 |
Net Cash Flow Used in Investing Activities (in ₹ crores) | -0.66 | -0.29 | -0.21 |
Net Cash Flow Generated /(Used) from in Financing Activities (in ₹ crores) | -2.71 | 2.35 | -1.71 |
Cash & Cash Equivalents as At End of the Year (in ₹ crores) | 5.28 | 5.71 | 2.78 |
How to Apply for the Pro FX Tech IPO?
Visit the Registrar’s Website
- Visit the official website of Cameo Corporate Services Ltd and click on IPO Status Links
- Click on any one of the links
- Choose the company name and enter either your PAN No, Application No or DP ID
- Enter captcha and click on Submit to know the status
Check on the National Stock Exchange Website
The National Stock Exchange (NSE) has an IPO Bid Verification module. You can use it to check the status of Pro FX Tech Ltd IPO. Go to www.nseindia.com and find the 'Invest' tab. Click on 'Verify IPO Bids' under 'Resources & Tools'. On the NSE IPO Bid Verification page, enter:
- Company name from dropdown
- Application number
- PAN Then click 'Submit' to know the allotment status.
How to Apply for the Pro FX Tech IPO?
- Step 1: Log in to your Kotak Securities Demat account: Log in to your Demat account to access IPO investments. Next, select the current IPO section.
- Step 2: Specify IPO details: Enter the number of lots and the price you wish to apply for.
- Step 3: Enter UPI ID After entering your UPI ID, click submit. This will place your bid with the exchange.
- Step 4: Mandate Notification: Your UPI app will receive a mandate notification to block funds.
- Step 5: Approve Request Your funds will be blocked once you approve the mandate request on your UPI.
This article is for informational purposes only and does not constitute financial advice. It is not produced by the desk of the Kotak Securities Research Team, nor is it a report published by the Kotak Securities Research Team. The information presented is compiled from several secondary sources available on the internet and may change over time. Investors should conduct their research and consult with financial professionals before making any investment decisions. Read the full disclaimer here.
Investments in the securities market are subject to market risks, read all the related documents carefully before investing. Please read the SEBI-prescribed Combined Risk Disclosure Document before investing. Brokerage will not exceed SEBI’s prescribed limit.
Pro FX Tech IPO FAQs
What is the minimum lot size required for Pro FX Tech IPO?
The minimum lot size is 1600 shares and the investment required is ₹139200.
What is the price band of the Pro FX Tech IPO?
The price band of Pro FX Tech IPO is ₹82 to ₹87.
Where can I read more about Pro FX Tech business?
You can read more about Pro FX Tech and its IPO from the company’s red herring prospectus (RHP) here.
What is the Pro FX Tech IPO?
The Pro FX Tech Ltd IPO comprises a fresh issue of up to 46,32,000 equity shares. It has no offer for sale.
When will the IPO of Pro FX Tech go live?
The exact dates of the IPO have been announced. The IPO will be live from June 26, 2025 to June 30, 2025.
