Landmark Cars IPO Details
Issue Date
--
Price Range
₹506 - ₹481
Lot Size
29
IPO Size
₹552.10 Cr
Landmark Cars IPO Listing Details
Listing On
23 Dec'22
Issue Price
₹481
Listed Price
₹ 471
Retail Gain/Listing Gain
▼-6.92%
Schedule of Landmark Cars IPO
Start date
End date
Allotment of bids
Refund Initiation
Listing on exchange
23/12/2022
Company Background
Landmark Cars Limited is a leading premium automotive retail business in India with dealerships for Mercedes-Benz, Honda, Jeep, Volkswagen and Renault. (Source: CRISIL Report, September 2022). The company also has a commercial vehicle dealership with Ashok Leyland in India.
The company has presence across the automotive retail value chain, including sales of new vehicles, after-sales service and repairs (including sales of spare parts, lubricants and accessories), sales of pre-owned passenger vehicles and facilitation of the sales of third-party financial and insurance products.
Landmark Cars started its operations and opened the first dealership for Honda in CY1998, and has expanded its network to include 112 outlets in 8 Indian states and union territories, comprised of 59 sales showrooms and outlets and 53 after-sales service and spares outlets, as of June 30, 2022.
The company is focused on the premium and luxury automotive segments. It was the number one dealer in India for Mercedes in terms of retail sales for Fiscal 2022, number one dealer in India for Honda and Jeep in terms of wholesale sales for Fiscal 2022 and the top contributor to Volkswagen retail sales for calendar year 2021. In addition, it was the third largest dealership in India for Renault in terms of wholesale sales contribution for calendar year 2021. (Source: CRISIL Report, September 2022).
Landmark Cars’ vehicle dealership network is spread across 32 cities in eight states and union territories including Maharashtra, Uttar Pradesh, Gujarat, Haryana, Madhya Pradesh, Punjab, West Bengal and the National Capital Territory of Delhi. These states and union territories constituted approximately 51% of Indian vehicle demand in Fiscal 2022. In addition, the company has an online presence through its website for Group Landmark, websites for its individual dealerships and the websites of OEMs to showcase its brands including the latest model launches by OEM partners and to facilitate lead generation. The company began taking bookings online through its website for Group Landmark in June 2021 which is leading to monthly sales each month.
Key Strategies
Here are a few strategies Landmark Cars Limited has for its business:
- Continue expansion focusing on high growth segments and brands
- Expand after-sales service business
- Build pre-owned passenger vehicle business
- Continue to invest in technology and digitalizing sales & service channels
- Continue strategic acquisitions to expand geographic reach in premium and luxury brands
Key Financials
And finally here’s a look at key financials of Landmark Cars Limited
Source: Landmark Cars Limited RHP
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