Honasa Consumer IPO Details
Issue Date
--
Price Range
₹324
Lot Size
46
IPO Size
₹1701.51 Cr
Honasa Consumer IPO Listing Details
Listing On
7 Nov'23
Issue Price
--
Listed Price
₹ 330
Retail Gain/Listing Gain
▲1.85%
Schedule of Honasa Consumer IPO
Start date
End date
Allotment of bids
Refund Initiation
Listing on exchange
07/11/2023
Honasa Consumer IPO Review | Issue Details, Financials and More
Kotak Securities
•03m 06s
Mamaearth Company Background
Honasa Consumer Limited is the largest digital-first beauty and personal care (BPC) company in India, in terms of revenue from operations for the Financial Year 2023 (Source: RedSeer Report). The company’s primary objective is to develop products that address beauty and personal care problems faced by consumers. For instance, the flagship brand, Mamaearth, is built to service a core customer need for safe-to-use, natural products, and focuses on developing toxin-free beauty products made with natural ingredients. According to the RedSeer Report, as of the Financial Year 2023, Mamaearth has emerged as the fastest-growing BPC brand in India to reach an annual revenue of Rs. 10 billion (in the preceding 12 months) within six years of launch.
Since launching Mamaearth in 2016, the company has added five new brands to the portfolio, namely The Derma Co., Aqualogica, Ayuga, BBlunt and Dr Sheth’s, and has built a ‘House of Brands’ architecture.
The success with Mamaearth and the company’s ability to identify and cater to emerging trends has enabled them to develop repeatable brand-building playbooks that have helped in scaling their newer brands at a fast pace. These playbooks are powered by the company’s consumer-centric approach across various aspects of its business model, including an innovation engine, digital-first omni-channel distribution, and their technology and data-driven marketing and consumer engagement model.
With that, let's take a look at the competitive strengths and risk factors for Honasa Consumer Limited:
Risk Factors
- Failure to identify and respond to changing consumer dynamics or changing beauty and personal care trends in a timely manner may adversely affect the demand for products.
- The brand names and reputations are critical to the success of the business and various eternal reasons may adversely affect it.
- The launch of new brands or products that prove to be unsuccessful could affect growth plans.
Key Strategies
- Expand distribution and brand awareness.
- Incubate or acquire new engines of growth.
- Strengthen business efficiency drivers.
Mamaearth Key Financials
Here are the key financials for Honasa Consumer Limited:
How to apply for IPO through ASBA
Kotak Securities
•00m 59s
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