Electronics Mart India IPO

Electronics Mart India Limited commenced its business operations in 1980 and is currently the 4th largest and one of the fastest growing consumer durables and electronics retailers in India with a revenue compound annual growth rate (CAGR) of 17.90% from Financial Year 2016 (FY16) to Financial Year 2021 (FY21). The company is also the largest regional organised player in the southern region in revenue terms with dominance in the states of Telangana and Andhra Pradesh (Source: Company Commissioned CRISIL Report).

With a longstanding market presence of more than three decades, the company set up their first consumer durable and electronic retail store at Hyderabad. They later converted the sole proprietorship into a partnership, under the name of ‘M/s Bajaj Electronics’ in 2011 and subsequently converted the partnership firm into a public limited company under the Companies Act, 2013 with the name ‘Electronics Mart India Limited.’

The company’s product portfolio focuses on large appliances (air conditioners, televisions, washing machines and refrigerators), mobiles and small appliances, IT and others, along with more than 6,000 stock keeping units (SKUs) across product categories from more than 70 consumer durable and electronic brands.

Electronics Mart India primarily has business activities across three channels of retail, wholesale, and e-commerce and has steadily increased its market reach to cover multiple cities across the nation.

Within retail, the company endeavours to offer customers a comprehensive, distinctive and convenient shopping experience similar to a retail mall, with a wide range of electronic products under one roof and providing a one-stop-shop solution for all their electronic needs.

Within wholesale, it supplies products to single shop retailers in Andhra Pradesh and Telangana regions, where revenue channels were Rs 202.21 million, Rs 642.35 million, Rs 530.53 million and Rs 505.22 million which represented 1.44%, 1.48%, 1.66% and 1.59% of the revenue from operations, respectively for the three-month period ended June 30, 2022, FY22, FY21 and FY20, respectively.

Within their company history, they have won a multitude of awards, along with currently being associated with more than 70 electronic brands with a long-standing relationship of more than 15 years with brands which operate in product categories such as large appliances, mobiles, small appliances, IT and others.