Cash UR Drive Marketing IPO

About Cash Ur Drive Marketing IPO

The offer consists of both a fresh issue and an offer for sale component. The fresh issue will include up to 44,69,000 equity shares of face value of ₹10 each. The offer for sale portion includes up to 2,07,000 equity shares of face value of ₹10 each. The total number of shares and aggregate amount are yet to be finalised.

Cash Ur Drive Marketing Limited has pan-India presence, and they offer comprehensive, end-to-end services, ranging from media selection and advertisement design to managing negotiations and booking ad space. Their streamlined process ensures the timely publication or placement of advertisements, allowing their clients to effectively reach their target audience. As a client-focused company, they offer tailored solutions to meet the specific needs of their clients. With a wide array of services, they encourage their clients to achieve their business goals, which in turn helps them generate additional business from existing clients.

Objectives of Cash Ur Drive Marketing IPO

• To meet the expenses for investment in technology.
• To meet the capital expenditure requirements of the company.
• To meet the working capital requirements of the company.
• To meet the general corporate purposes.

Industry Outlook

The global advertising market size reached USD 67680 crores in 2024. Looking forward, the market is forecast to reach USD 99,500 crores by 2033, exhibiting a growth rate (CAGR) of 4.4% during 2025-2033. The market is experiencing steady growth driven by the shift towards online platforms, rising utilisation of artificial intelligence (AI) to enable precise audience targeting and real-time bidding, and increasing consumer demand for ethical and environmentally responsible brands.

The Indian advertising market size reached ₹90,860 crores in 2024. Looking forward, research expects the market to reach ₹2,11,000 crores by 2033, exhibiting a growth rate (CAGR) of 9.37% during 2025-2033. The growing adoption of advertising to enhance brand awareness, increasing number of media and entertainment models, and rising demand for digital advertising solutions represent some of the key factors driving the market.

Company Information

Cash Ur Drive Marketing Limited is an Out of Home (OOH) advertising company offering a diverse range of advertising solutions including Transit Media, Outdoor Media, Print Media and Digital Media Services, tailored to help their clients effectively reach their target audience. Initially, their focus was on advertising through commercial vehicles, such as cab advertising. As they expanded, they broadened their service offerings to include bus branding, auto hood advertising, billboard campaigns, and other outdoor media solutions. Further to capitalise on the growth of the Electric Vehicle Industry, they started doing advertisements on EV vehicles and EV charging and battery swapping stations.

Their streamlined process ensures timely publication or placement of advertisements, enabling their clients to effectively reach their target audience. They offer end-to-end services which include assisting clients in selecting suitable advertising channels within their budget and regional preferences, designing advertisements, managing negotiations and bookings of ad-space with chosen media agencies and also acting as intermediaries connecting clients with relevant media outlets.

They are accredited with the Indian Newspaper Society (INS) and registered with DAVP. The company has its branches located at Chandigarh, Lucknow, Mumbai, and Noida. Their clients are sourced either directly or through media agencies which include corporate clients across numerous sectors such as pharmaceuticals, education, electronics, automobiles, FMCG, apparel, insurance, housing, hospitals, financial services, aviation, government organisations through government tender process, and more.

Strengths of Cash Ur Drive Marketing IPO

• They are accredited with DAVP (Directorate of Advertising & Visual Publicity) & INS (Indian Newspaper Services).
  
• They have an experienced and qualified management team.
  
• They offer comprehensive service provision and maintain a client-centric approach.
  

Risks of Cash Ur Drive Marketing IPO

• Any loss of business from one or more of the top four states (Delhi, Haryana, Uttar Pradesh, and Maharashtra) that contribute majorly to their revenue may adversely affect their revenues and profitability.
  
• Any downturn in the industries in which their customers operate may have an adverse effect on their business, financial condition, and results of operations.
  
• Failure to win key tenders, which is subject to competition, pricing strategies, and client requirements, with no guarantee of success, could limit their business opportunities and hinder growth prospects.
  
• Inability to respond to changes in consumer demands and market trends in a timely manner.
  
• Reliance on third-party printing facilities for printing of advertising material, and any interruption or delay in service, could impair their ability to execute their customers’ orders.
  

*Sourced from Annual Reports, Audited Financials, NSE or BSE.
**We have calculated P/E Ratio by diving the Current Market Price on July 21, 2025, and EPS as on March 31,2025.

Note: Industry Peer may be modified for finalization of Issue Price before filing Red Herring Prospectus with ROC.

Notes:

• Considering the nature and turnover of business of the Company the peers are not strictly comparable. However, the same has been included for broader comparison.
  

• The figures for Cash Ur Drive Marketing Limited are based on the restated financial results for the period ended March 31, 2025.
  

• The figures (except PE) for the peer group are based on audited results for the respective year ended March 31, 2025.
  

Anchor Investor Bidding Date: 30 July 2025

Registrar: Bigshare Services Private Limited Book Running Lead Managers: Narnolia Financial Services Limited

Business Model

The company earns its revenue through offering a diverse range of advertising solutions including Transit Media, Outdoor Media, Print Media and Digital Media Services, tailored to help their clients effectively reach their target audience.

Company Growth Trajectory

The company’s total income for the financial year that ended 31 March 2025 stood at ₹142.18 crore, compared to ₹97.77 crore in the financial year that ended 31 March 2024, representing an increase of 45.42%.

Their net revenue from operations for the financial year that ended 31 March 2025 stood at ₹139.32 crore, compared to ₹93.75 crore in the financial year that ended 31 March 2024, representing an increase of 48.61%. This growth was primarily driven by exceptional performance in the Exclusive Media segment, which grew by 126.42%, with its contribution to total revenue increasing from 12.48% to 19.02%. Additionally, they diversified their revenue streams by expanding into new business areas such as Print Media and Digital Marketing.

Their other income for the financial year that ended 31 March 2025 stood at ₹2.86 crore, compared to ₹4.02 crore in the financial year that ended 31 March 2024, representing a decrease of 28.90%. Their restated profit after tax (PAT) for the financial year that ended 31 March 2025 stood at ₹17.68 crore, compared to ₹9.22 crore in the financial year that ended 31 March 2023, representing an increase of 91.75%.

How to check allotment status of Cash Ur Drive Marketing IPO?

1. Visit the Registrar's Website
To check the IPO allotment status for Cash Ur Drive Marketing Limited IPO, visit the official website of Bigshare Services Private Limited, the registrar for this IPO. On their IPO allotment status page, enter your Permanent Account Number (PAN), application number, or Demat account ID. Then, click the ‘Submit’ button to view your allotment status. Ensure you have the necessary details ready for a quick and accurate check.

2. Check on the Bombay Stock Exchange Website
The Bombay Stock Exchange (BSE) also has an IPO allotment status page. Go to www.bseindia.com and find the 'Investors' tab. Under 'Investors', click on 'IPO'. This will take you to the IPO allotment status page.

On the BSE IPO page, follow these steps

• Select 'Equity' from the dropdown menu
• Choose 'Cash Ur Drive Marketing Limited' in the next dropdown
• Enter your application number
• Enter your PAN
• Click 'Search'

Your Cash Ur Drive Marketing Limited IPO allotment status will be displayed.

3. Verify on the National Stock Exchange Website
The National Stock Exchange (NSE) has an IPO Bid Verification module. Use this to check Cash Ur Drive Marketing Limited IPO allotment status.

Go to www.nseindia.com and find the 'Invest' tab. Click on 'Verify IPO Bids' under 'Resources & Tools'.

On the NSE IPO Bid Verification page, enter:

• Application number
• PAN

Then click 'Submit'. Your Cash Ur Drive Marketing IPO bid and allotment details will be displayed.

How to apply for Cash Ur Drive Marketing IPO?

• Step 1: Log in to your Kotak Securities Demat account - Log in to your Demat account to access IPO investments. Next, select the current IPO section.
• Step 2: Specify IPO details - Enter the number of lots and the price you wish to apply for.
• Step 3: Enter UPI ID - After entering your UPI ID, click submit. This will place your bid with the exchange.
• Step 4: Mandate Notification - Your UPI app will receive a mandate notification to block funds.
• Step 5: Approve Request - Your funds will be blocked once you approve the mandate request on your UPI.