Adcounty Media India IPO

About AdCounty Media India IPO

The offer consists of a fresh issue component. The fresh issue will include 59,63,200 equity shares of face value of ₹10 each, aggregating to ₹50.69 crores. The price band is ₹80-₹85. The lot size is 1600.

The opening date is June 27, 2025 and the closing date is July 01, 2025. The listing date is July 4, 2025. the allotment date is July 2, 2025 and the refunds will be initiated on July 4, 2025.

Objectives of AdCounty Media India IPO

• To meet the capital expenditure requirements of the company.
• To meet the working capital requirements of the company.
• To meet the expenses for unidentified acquisition of the company and general corporate purposes.

Industry Outlook

The global market for Digital Advertising and Marketing was valued at US$59,500 crore in 2024 and is projected to reach US$1,10,000 crore by 2030, growing at a CAGR of 11.0% from 2024 to 2030.

India is undergoing a transformation with digital marketing emerging as a key player in the economy. Using strategies across social media, search engines and emails, companies can effectively engage with vast audiences. India is poised to become the world's second-biggest online market with over 90 crore active internet users by 2025, according to a Business Standard report. This growth impacts not only commercial development but also drives economic progress and societal changes. Forecasts predict India's e-commerce market will reach US$20,000 crore by 2027 due to this shift towards digitisation. Digital media now represents 44% of total advertising spending, as reported by the Financial Express.

The explosive growth of internet connectivity and smartphone usage in India has significantly fuelled market expansion. This digital revolution has opened new avenues for advertisers, enabling them to reach more extensive and diverse audiences than ever before. Smartphone proliferation has brought even remote regions within digital advertising's reach, consequently increasing advertising demand in India.

India's AdTech market size reached US$2.73 crore in 2024. IMARC Group projects the market to grow to US$23.84 crore by 2033, exhibiting a compound annual growth rate (CAGR) of 24.20% during 2025-2033. Rapid digital adoption, AI-driven personalised advertising, e-commerce growth, programmatic advertising, and mobile marketing advancements are driving this expansion.

Company Information

AdCounty Media India Limited is a BrandTech company focused on providing end-to-end solutions to brands, covering everything from branding to performance optimisation. They leverage the latest technologies to serve a diverse range of clients across various industries. The firm empowers their client-base with customised advertising solutions designed and developed through the lens of customers. They also operate multiple websites across various verticals, offer mobile apps, and provide a programmatic tool called BidCounty, designed to enhance performance and branding campaigns for their clients. Further, to help brands with the right user acquisition, they conduct thorough market research and deliver robust ad solutions.

The primary objective of the company is to provide the best set of media solutions and leverage technological advancements to help brands, companies, and businesses identify, target, acquire, and retain the right audience for their products/services. Their adaptive and performance-driven solutions bridge the gap between demand and supply, creating a judicious balance for both advertisers and publishers.

Their range of services includes Programmatic Advertising that ensures the best conversion ratios and ad spend, Search Engine Optimisation (SEO) that amplifies online visibility and boosts organic traffic, social media marketing that enhances brand awareness, Pay Per Click (PPC), Cost Per Acquisition (CPA), Cost Per Sale (CPS), Cost Per Lead (CPL), and Cost Per Install (CPI) campaigns that aid sales, lead generation, user acquisition and re-targeting.

Risks of AdCounty Media India IPO

• Operating in highly competitive markets

Numerous players, including established firms and new entrants offering innovative solutions or disruptive technologies, vie for market share, customer loyalty, and industry leadership. This intense competition necessitates their continuous vigilance and adaptability to maintain their market position. One of the primary risks of operating in such an environment is the potential erosion of market share. Competitors may employ aggressive strategies, such as undercutting prices, launching enhanced marketing campaigns, or introducing superior product offerings, to attract a larger customer base. If they fail to respond effectively, there is a substantial risk of losing customers to these competitors.

• IT systems and infrastructure failures

Within their Adtech vertical, they use a host of their in-house websites and applications to run ads, display guest posts, articles, etc., aimed at advertising specific products and/or services of the clients. Also, their digital marketing segment is dependent on the use of online platforms and technologies to reach out to potential customers for lead generation and to promote products, services, or brands. Accordingly, their business is heavily reliant on the smooth and continuous operation of their information technology (IT) systems and software. Any failure, disruption, or weakness in these systems could have significant negative consequences for their operations and reputation.

• Foreign exchange control regulations

The company is involved in business transactions with international clients located globally and has to conduct the transactions in accordance with the rules and regulations prescribed under FEMA. Their international operations make them susceptible to the risk of currency fluctuations, which may directly affect their operating results. In case they are unable to adhere to the timelines prescribed under the applicable laws or are unable to mitigate the risk of currency fluctuation, it may adversely affect their business, results of operations, financial condition, and cash flows.

Registrar: Skyline Financial Services Private Limited
Book Running Lead Managers: Narnolia Financial Services Limited

Business Model

The company earns its revenue through the following: Providing end-to-end solutions to brands, covering everything from branding to performance optimisation. AdCounty Media India Limited operates under a Business-to-Business (B2B) model, which means they directly provide their services to businesses. Within this framework, they have expanded into two distinct verticals - Advertisement Technology ("Adtech") and Digital Marketing. Further, their revenue model includes:

1. Global Mobile Business/Cost per Install – Commission on Downloads
2. Cost per Sale
3. Lead Generation
4. Social Media and Pay Per Click (PPC) Campaign
5. Website/App Revenue from Guest Posts, AdSense, Banner Space & In-App Purchases
6. Commission on in game deposits/I-Gaming Skill Based Games Campaign

Company Growth Trajectory

The company's total income for the year that ended 31 March 2025 stood at ₹69.58 crore, whereas for the year that ended 31 March 2024, it stood at ₹43.24 crore, representing an increase of 60.91%. Net revenue from operations for the year that ended 31 March 2025 stood at ₹68.90 crore, whereas for the year that ended 31 March 2024, it stood at ₹42.66 crore, representing an increase of 61.50%.

Other income for the year that ended 31 March 2025 stood at ₹0.69 crore, whereas in the financial year 2023-24, it stood at ₹0.58 crore, representing an increase of 17.48%.

The restated Profit After Tax (PAT) for the year ending 31 March 2025 stood at ₹13.75 crore, which is 19.76% of total income for the year. For the year ending 31 March 2024, it stood at ₹8.28 crore, which is 19.15% of the total income for the year. This represents an overall increase of 66.02%.

How to check allotment status of AdCounty Media India IPO?

1. Visit the Registrar's Website
To check the IPO allotment status for AdCounty Media India Limited IPO, visit the official website of Skyline Financial Services Private Limited, the registrar for this IPO. On their IPO allotment status page, enter your Permanent Account Number (PAN), application number, or Demat account ID. Then, click the ‘Submit’ button to view your allotment status. Ensure you have the necessary details ready for a quick and accurate check.

2. Check on the Bombay Stock Exchange Website
The Bombay Stock Exchange (BSE) also has an IPO allotment status page. Go to www.bseindia.com and find the 'Investors' tab. Under 'Investors', click on 'IPO'. This will take you to the IPO allotment status page.

On the BSE IPO page, follow these steps

• Select 'Equity' from the dropdown menu
• Choose 'AdCounty Media India Limited' in the next dropdown
• Enter your application number
• Enter your PAN
• Click 'Search' Your AdCounty Media India Limited IPO allotment status will be displayed.

3. Verify on the National Stock Exchange Website
The National Stock Exchange (NSE) has an IPO Bid Verification module. Use this to check AdCounty Media India Limited IPO allotment status.

Go to www.nseindia.com and find the 'Invest' tab. Click on 'Verify IPO Bids' under 'Resources & Tools'.

On the NSE IPO Bid Verification page, enter:

• Application number
• PAN

Then click 'Submit'. Your AdCounty Media India Limited IPO bid and allotment details will be displayed.

How to apply for AdCounty Media India IPO?

• Step 1: Log in to your Kotak Securities Demat account - Log in to your Demat account to access IPO investments. Next, select the current IPO section.
• Step 2: Specify IPO details - Enter the number of lots and the price you wish to apply for.
• Step 3: Enter UPI ID - After entering your UPI ID, click submit. This will place your bid with the exchange.
• Step 4: Mandate Notification - Your UPI app will receive a mandate notification to block funds.
• Step 5: Approve Request - Your funds will be blocked once you approve the mandate request on your UPI.