India is experiencing a new era of start-up boom. By mid-2025, over 180,000 Indian firms have been registered as being part of the Startup India programme as startups.
Bengaluru is also a force to reckon with among the startup hubs in India. There were around 12,847 active startups in the state of Karnataka as of 2024. Meanwhile, cities like Delhi-NCR and Mumbai make a great contribution to the national startup growth.
Angel investors are a key player in this scenery. They offer early-stage funding, and just as importantly, they bring industry experience and mentorship, which young firms can use to succeed. Their participation helps close the divide between a good idea and a business that can work and a possible market.
Let us understand who angel investors are in detail and the major patterns that dominate the market of start-ups.
Angel investors are high-net-worth individuals (HNIs) who provide capital to early-stage startups, usually at the seed or pre-seed stage, in exchange for equity. While venture capitalists invest money collected from many sources, angels use their own funds and generally take a backseat in the company’s everyday management. They share their knowledge, mentor new businesses, and give them access to key networks that can be very helpful for new businesses.
Key characteristics of angel investors include:
The total commitments in India’s angel investing ecosystem have now exceeded $1 billion. Still, the count of active investors has dropped, influenced by regulatory rules and evolving investment strategies. Some of the top angel investors in India are:
Kunal Shah (Founder, Cred): Invested in over 287 startups across fintech, SaaS, consumer internet, and enterprise application, including Zetwerk, Shiprocket, and Bigbasket. Recent seed investments include Spense ($1.85M) and Presentations.AI ($3M).
Anupam Mittal (Founder, Shaadi.com): Specialising in consumer and retail sectors, this investor has previously supported well-known companies, including Ola and MobiKwik. Their most recent investments were Kalakaram ($70.5K) and HireForCare ($41.8K).
Ramakant Sharma (Co-founder, Livspace): Invested in 119 startups, including Purplle and Dezerv. The most recent investment was Rabitat, which got $5 million in Series A funding.
Binny Bansal (Co-founder, Flipkart): Concentrated on business, retail, and fintech. Recent bets are Posha ($8 million, Series A) and RISA Labs ($3.5 million, Seed).
Rajan Anandan (Former Google India Head): Invested in 123 new companies, such as Rapido and Capillary Technologies. In his recent funding in Indifi, he has put a total of $19.5 million into Series D in the past few months.
Vijay Shekhar Sharma (Founder, Paytm): Focused on fintech and internet services, he has invested in 76 startups. Recent investments include Presentations.AI ($3M, Seed).
These top angel investors in India have played a pivotal role in shaping sectors like fintech, consumer tech, and enterprise solutions. Their early investments can shift the market, so many investors follow their lead. This makes them key players in the world of startups.
India's startup ecosystem is the third-largest in the world. In the first quarter of 2025, there were more than 1,900 active investors. Since 2014, startups have raised more than $161 billion. In the first quarter of 2025, overall startup funding reached $3.1 billion, up from $2.2 billion the year before. Seed-stage companies' funding alone increased by 18 percent to reach 188 million.
Despite this impressive growth, angel investing still constitutes a small fraction of total startup funding. The data from Private Circle indicate that participation in 36 deals in January 2025 is slightly higher than the 28 deals a year prior but lower than the 44 deals in December 2024. Of the top 200 funding rounds since 2019 that included angel investors, only eight have occurred in 2025 so far, compared with 28 in 2024 and 26 in 2023. This highlights a steady decline in active participation.
Now that we have learnt about the nature of angel investors, as well as their investment, let us take a closer look at the regulatory and accreditation processes they often have to deal with.
The regulatory landscape plays a major role in shaping angel investing in India.
Earlier, the now-scrapped “angel tax” had placed a 30% tax along with a 3% cess on gains from unlisted company investments, which made many investors hesitant to step in. Its repeal in 2024 aimed to revive the startup ecosystem.
The Securities and Exchange Board of India (SEBI) has brought in new accreditation rules that require angel investors investing through collective investment plans to obtain formal approval. This move aims to bring consistency and improve clarity in investment practices; it may unintentionally reduce participation, particularly among smaller investors.
SEBI plans to treat individuals investing in angel funds as Qualified Institutional Buyers (QIBs), exempting them from certain regulatory constraints, such as the 200-person limit under the Companies Act.
Investors still need to secure accreditation, and only about 650 people have cleared this process so far. This is why accredited investors are limited in number and hold strong value in the startup ecosystem.
Angel investors have become important stakeholders in the fast-developing startup ecosystem of India that accelerates innovation and economic development. These start-up investors are the ones who not only supply the capital that is needed to bring ideas to business but also valuable advice and mentorship that guide the start-up entrepreneurs through the hurdles of starting a business.
This assistance is especially important at the very beginning of the process when the probability of failure is great, and there are few sources of traditional funds. This steady shift toward structured practices allows angel investing to retain its energy and importance in supporting startups across India.
This article is for informational purposes only and does not constitute financial advice. It is not produced by the desk of the Kotak Securities Research Team, nor is it a report published by the Kotak Securities Research Team. The information presented is compiled from several secondary sources available on the internet and may change over time. Investors should conduct their own research and consult with financial professionals before making any investment decisions. Read the full disclaimer here.
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