300,000: The number of temporary and permanent jobs estimated to be created for gig workers as companies push new shopping models like WhatsApp sales this festive season.

Business Standard
1st October

300,000: The number of temporary and permanent jobs estimated to be created for gig workers as companies push new shopping models like WhatsApp sales this festive season.

  • About 20% of the workers taken in temporary jobs are expected to be retained at the end the festive season, according to a Redseer and TeamLease analysis.
  • This year’s festive boost is expected to push sales value to $4 bn, especially because of the Covid-19-driven online adoption.
  • Of the new jobs created, 30% are expected to be at logistics platforms, and 70% at online platforms.
  • In terms of job function split, 60% of these are likely to be logistical, 20% in warehousing and 20% in customer support.
  • There has been a 140% jump in the number of jobs posted for gig workers this year – from 10,000 in 2019 to 24,000.
  • Daily average e-commerce shipments in India during the festive season (September 28 to October 6) this year are estimated to be 20 million, against 12 million in the comparable period last year.

Disclaimer: This information is from a third party—Business Standard—offered through a tie-up to Kotak Securities customers. Click here for complete disclaimer.

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