300,000: The number of temporary and permanent jobs estimated to be created for gig workers as companies push new shopping models like WhatsApp sales this festive season.
- About 20% of the workers taken in temporary jobs are expected to be retained at the end the festive season, according to a Redseer and TeamLease analysis.
- This year’s festive boost is expected to push sales value to $4 bn, especially because of the Covid-19-driven online adoption.
- Of the new jobs created, 30% are expected to be at logistics platforms, and 70% at online platforms.
- In terms of job function split, 60% of these are likely to be logistical, 20% in warehousing and 20% in customer support.
- There has been a 140% jump in the number of jobs posted for gig workers this year – from 10,000 in 2019 to 24,000.
- Daily average e-commerce shipments in India during the festive season (September 28 to October 6) this year are estimated to be 20 million, against 12 million in the comparable period last year.
A few links for further reading
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