Home » Research » Kotak Research Center » Stock Recommendation Mahindra Holidays N Resorts Ltd Mhril Buy Target Price 315
How it helps?
  • Zero maintenance charges
  • Zero fees for demat account opening
  • Volume based brokerage
Reach Us
Learn the art of Investing

Read More >


  • Stock Recommendation | MAHINDRA HOLIDAYS & RESORTS LTD (MHRIL) – BUY – Target Price : 315

    Publish date: NOVEMBER 2, 2018

    MHRIL Q2FY19 results was below our estimates (on like to like basis under old accounting standards) due to lower VO income and lower EBITDA margins. The company has adopted new accounting standard Ind AS 115 from 1st April 2018, due to which actual reported Q2FY19 numbers are not comparable. The company has also reported Q2FY19 numbers under previous Ind AS 18 and we have analyzed results based on the same.


    Standalone net revenue for the quarter grew at slower rate of 4.8% yoy to Rs 2.5 bn due to lower VO income and decline in resort income. One of the reasons for lower growth of 5.2% yoy in VO income is due to increased contribution from low realization product ‘Bliss’.

    EBITDA margins at 19.8% was below our estimates (of 22.2%) on account of decline in resort income due to floods in Kerala and high rain fall in Coorg which contributes large portion of room inventory for the company.

    The new membership addition grew by 11.9% yoy to 4145 with increased contribution from low tenure product (of 10 years) ‘Bliss’. The company has added new inventory in Q2FY19, and is on track to add ~450 rooms in the next two years through greenfield expansion.


    We have cut our revenue and earnings estimates based on previous Ind AS 18 factoring in increased contribution from low realization product and lower margins. However, the company would continue to generate strong cashflows in the long term.


    The stock is presently trading at FY19E/20E PE of 21.9/19.3x based on revised EPS of Rs. 10.4/11.8 respectively. We maintain Buy on the stock with revised SOTP based target price of Rs 315 (Vs Rs 390 earlier).



    Net revenue for the quarter grew by 4.9% yoy to Rs 2.5 bn due to lower growth rate of 5.2% in VO income (below our estimates) due to increased share of low tenure product Bliss. The resort income for the quarter declined by 8.4% yoy to Rs 425 mn due to Floods in Kerala and high rainfall in Coorg affecting occupancy rate and room revenue. These two locations contributes high share (~30%) of room inventory for the company. MHRIL reported 8.3% yoy decline in EBITDA with lower EBITDA margins of 19.8%, declined by 280 bps yoy, and was below our estimates of 22.2% for the quarter. The margin was lower on account of decline in resort income. PAT for the quarter was at Rs 319 mn as against our estimates of Rs 343 mn, grew by 0.6% yoy due to lower EBITDA.


    In the quarter, the net membership additions stood at 4,145, up 11.9% yoy which took the cumulative membership base to 244,514. The new product Bliss with lower membership tenure (for higher age group) helped the company in growing its membership base. The growth in membership was affected in Q2FY18 and Q3FY18 as MHRIL adopted corrective measures such as 1) targeting members of the right profile, 2) encouraging higher down payments with increased share of members who are paying 50% down payment and 3) stopped 48 EMIs in its Blue Studio product. Now, the company is focusing on adding right kind of members. The company’s focus on adding right quality members will positively impact its margins and cash flows in the longer run.


    MHRIL has added three new resorts at Darjeeling, Jodhpur and Orlando (USA, through inventory arrangements). As a result of this, the total number of resorts increased to 58 with its total room inventory stood at 3520 at the end of Q2FY19. As part of its greenfield capex plans, MHRIL is adding over ~450 new units at three location with capex of ~Rs 5 bn. The expansion at three properties at Asanora, (Goa, ~240 rooms), Ashtamudi (Kerala, ~50 rooms) are on track. Regarding Kandaghat (Himachal Pradesh, ~140 rooms), the company is awaiting certain approvals. These all greenfield projects would be delivered in the next two years. Apart from these, the company is exploring expansions at new and existing location through lease model. The addition of new inventory is expected to drive growth in membership in coming years.


    The company has adopted new accounting standard Ind AS 115 retrospectively on total membership base under which VO income is recognized over the tenure of membership as against previous accounting standard (Ind AS 18) under which 60% of new membership fee was accounted upfront and balance was deferred over the membership tenure. This 60% upfront booking was covering entire membership cost. Under the new AS, only direct expenses related to membership acquisition (like certain commission, incentives, etc) can be deferred over the membership period. The new AS will reduce total reported revenue and EBITDA margin, but it will not affect overall profits over the membership tenure, operating cash flows and free cashflows in the long term.


    The average realization in 25 years membership product is ~ Rs 0.33-0.34 mn while in 10 years tenure product ‘Bliss’ it is in the range of Rs 0.18-0.19 mn.

    The company has taken 7-8% hike in membership fee across products for 25 years membership product in the third week of October 2018.

    The company is focusing on high potential new markets for growing membership base. It is also focusing on tier 2 and tier 3 cities.

    The company plans to add inventory at new locations through leased model or acquisition of resorts. In past few years, 35% of the inventory addition took place through leased resorts. This also helped company to meet members to room ratio at optimum level and also help it in expanding reach at locations where greenfield projects may take longer time.

    The company has revalued its freehold land across resorts. As a result, the gross block net of deferred tax increased by Rs 7.3 bn and the same amount has also been credited to revaluation reserve (in other equity).


    We have cut our revenue, EBITDA margins and earnings estimates based on previous Ind AS 18. We have assumed 14%-15% lower realization for FY19E-20E in our assumption and lower growth in resort income for FY19E. Our assumption on lower realization is based on new membership addition mix where Bliss has witnessed higher growth in the recent quarters. We have maintained our growth estimates for cumulative membership base at 8% per annum. We have also reduced our EBITDA margins estimates based on lower growth assumption in resort income and lower realization. Based on revised estimates, we expect MHRIL’s revenue and PAT to grow at a CAGR of 10.9% (Vs 15.4% earlier) and 8% CAGR (vs 20.5% earlier) respectively in FY18-20E.

    We have given our projection based on old Ind old AS 18 (as company has provided P&L and balance sheet number for H1FY19) due to like to like comparison. We believe that the change in AS has no impact on business fundamentals, profits over membership tenure, operating and free cash flows, etc. We believe that the company will continue to generate strong cash flows in the longer run. The stock is presently trading at FY19E/20E PE of 21.9x/19.3x based on revised EPS of Rs.10.4/11.8 respectively. We maintain Buy on the stock with revised SOTP based target price of Rs 315 (vs Rs 390 earlier).



    Mahindra Holidays & Resorts India Limited (MHRIL), part of Mahindra group and founded in 1996, is a leading player in the leisure hospitality industry operating under brand name ‘Club Mahindra’. The company is the market leader in the vacation ownership (VO) business in India with over 20 years of track record. MHRIL has built a membership base of over 2 lakh members, offering them holidays across 50+ resorts across India. In FY15, MHRIL acquired Finnish vacation ownership player ‘Holiday Club Resorts”, a leading vacation ownership company in Europe. MHRIL initially acquired 18% stake in Holiday Club Resorts Oy (HCR) which subsequently increased to around 95%. With this acquisition, MHRIL has become the largest vacation ownership company outside US with a bouquet of 81 resorts across Thailand, Malaysia, Dubai, Finland, Sweden and Spain. Further, its members can choose to access a range of resorts globally through its RCI affiliation. The company delivers quality family holidays experience at its properties by offering various activities such as sports, adventure, fun, dance, etc. Its resorts are located at different terrain such as beaches, hill stations, jungle, deserts, etc giving bouquet of experiences.


    BUY - We expect the stock to deliver more than 12% returns over the next 12 months
    ACCUMULATE - We expect the stock to deliver 5% - 12% returns over the next 12 months
    REDUCE - We expect the stock to deliver 0% - 5% returns over the next 12 months
    SELL - We expect the stock to deliver negative returns over the next 12 months
    NR - Not Rated. Kotak Securities is not assigning any rating or price target to the stock. The report has been prepared for information purposes only.
    SUBSCRIBE - We advise investor to subscribe to the IPO.
    RS - Rating Suspended. Kotak Securities has suspended the investment rating and price target for this stock, either because there is not a Sufficient fundamental basis for determining, or there are legal, regulatory or policy constraints around publishing, an investment rating or target. The previous investment rating and price target, if any, are no longer in effect for this stock and should not be relied upon.
    NA - Not Available or Not Applicable. The information is not available for display or is not applicable
    NM - Not Meaningful. The information is not meaningful and is therefore excluded.
    NOTE - Our target prices are with a 12-month perspective. Returns stated in the rating scale are our internal benchmark.


    Rusmik Oza
    Head of Research
    rusmik.oza@kotak.com
    +91 22 6218 6441
    Arun Agarwal
    Auto & Auto Ancillary
    arun.agarwal@kotak.com
    +91 22 6218 6443
    Amit Agarwal
    Transportation, Paints, FMCG
    agarwal.amit@kotak.com
    +91 22 6218 6439
    Nipun Gupta
    Information Tech, Midcap
    nipun.gupta@kotak.com
    +91 22 6218 6433
    Krishna Nain
    Special Situations
    krishna.nain@kotak.com
    +91 22 6218 7907
    Sanjeev Zarbade
    Cap. Goods & Cons. Durables
    sanjeev.zarbade@kotak.com
    +91 22 6218 6424
    Ruchir Khare
    Cap. Goods & Cons. Durables
    ruchir.khare@kotak.com
    +91 22 6218 6431
    Jatin Damania
    Metals & Mining, Midcap
    jatin.damania@kotak.com
    +91 22 6218 6440
    Cyndrella Carvalho
    Pharmaceuticals
    cyndrella.carvalho@kotak.com
    +91 22 6218 6426
    K. Kathirvelu
    Support Service
    k.kathirvelu@kotak.com
    +91 22 6218 6427
    Teena Virmani
    Construction, Cement, Building Mat
    teena.virmani@kotak.com
    +91 22 6218 6432
    Sumit Pokharna
    Oil and Gas, Information Tech
    sumit.pokharna@kotak.com
    +91 22 6218 6438
    Pankaj Kumar
    Midcap
    pankajr.kumar@kotak.com
    +91 22 6218 6434
    Jayesh Kumar
    Economist
    kumar.jayesh@kotak.com
    +91 22 6218 5373
    Deval Shah
    Research Associate
    deval.shah@kotak.com
    +91 22 6218 6423
    Ledo Padinjarathala
    Research Associate
    ledo.padinjarathala@kotak.com
    +91 22 6218 7021


    Shrikant Chouhan
    shrikant.chouhan@kotak.com
    +91 22 6218 5408
    Amol Athawale
    amol.athawale@kotak.com
    +91 20 6620 3350


    Sahaj Agrawal
    sahaj.agrawal@kotak.com
    +91 79 6607 2231
    Malay Gandhi
    malay.gandhi@kotak.com
    +91 22 6218 6420
    Prashanth Lalu
    prashanth.lalu@kotak.com
    +91 22 6218 5497
    Prasenjit Biswas, CMT, CFTe
    prasenjit.biswas@kotak.com
    +91 33 6625 9810


    Kotak Securities Limited established in 1994, is a subsidiary of Kotak Mahindra Bank Limited. Kotak Securities is one of India's largest brokerage and distribution house.
    Kotak Securities Limited is a corporate trading and clearing member of Bombay Stock Exchange Limited (BSE), National Stock Exchange of India Limited (NSE), Metropolitan Stock Exchange of India Limited (MSE). Our businesses include stock broking, services rendered in connection with distribution of primary market issues and financial products like mutual funds and fixed deposits, depository services and Portfolio Management.
    Kotak Securities Limited is also a depository participant with National Securities Depository Limited (NSDL) and Central Depository Services (India) Limited (CDSL). Kotak Securities Limited is also registered with Insurance Regulatory and Development Authority as Corporate Agent for Kotak Mahindra Old Mutual Life Insurance Limited and is also a Mutual Fund Advisor registered with Association of Mutual Funds in India (AMFI). We are registered as a Research Analyst under SEBI (Research Analyst) Regulations, 2014.
    We hereby declare that our activities were neither suspended nor we have defaulted with any stock exchange authority with whom we are registered in last five years. However SEBI, Exchanges and Depositories have conducted the routine inspection and based on their observations have issued advise/warning/deficiency letters/ or levied minor penalty on KSL for certain operational deviations. We have not been debarred from doing business by any Stock Exchange / SEBI or any other authorities; nor has our certificate of registration been cancelled by SEBI at any point of time.
    We offer our research services to clients as well as our prospects.
    This document is not for public distribution and has been furnished to you solely for your information and must not be reproduced or redistributed to any other person. Persons into whose possession this document may come are required to observe these restrictions.
    This material is for the personal information of the authorized recipient, and we are not soliciting any action based upon it. This report is not to be construed as an offer to sell or the solicitation of an offer to buy any security in any jurisdiction where such an offer or solicitation would be illegal. It is for the general information of clients of Kotak Securities Ltd. It does not constitute a personal recommendation or take into account the particular investment objectives, financial situations, or needs of individual clients.
    We have reviewed the report, and in so far as it includes current or historical information, it is believed to be reliable though its accuracy or completeness cannot be guaranteed. Neither Kotak Securities Limited, nor any person connected with it, accepts any liability arising from the use of this document. The recipients of this material should rely on their own investigations and take their own professional advice. Price and value of the investments referred to in this material may go up or down. Past performance is not a guide for future performance. Certain transactions -including those involving futures, options and other derivatives as well as non-investment grade securities - involve substantial risk and are not suitable for all investors. Reports based on technical analysis centers on studying charts of a stock's price movement and trading volume, as opposed to focusing on a company's fundamentals and as such, may not match with a report on a company's fundamentals.
    Opinions expressed are our current opinions as of the date appearing on this material only. While we endeavor to update on a reasonable basis the information discussed in this material, there may be regulatory, compliance or other reasons that prevent us from doing so. Prospective investors and others are cautioned that any forward-looking statements are not predictions and may be subject to change without notice. Our proprietary trading and investment businesses may make investment decisions that are inconsistent with the recommendations expressed herein.
    Kotak Securities Limited has two independent equity research groups: Institutional Equities and Private Client Group. This report has been prepared by the Private Client Group. The views and opinions expressed in this document may or may not match or may be contrary with the views, estimates, rating, target price of the Institutional Equities Research Group of Kotak Securities Limited.
    We and our affiliates/associates, officers, directors, and employees, Research Analyst(including relatives) worldwide may: (a) from time to time, have long or short positions in, and buy or sell the securities thereof, of company (ies) mentioned herein or (b) be engaged in any other transaction involving such securities and earn brokerage or other compensation or act as a market maker in the financial instruments of the subject company/company (ies) discussed herein or act as advisor or lender / borrower to such company (ies) or have other potential/material conflict of interest with respect to any recommendation and related information and opinions at the time of publication of Research Report or at the time of public appearance. Kotak Securities Limited (KSL) may have proprietary long/short position in the above mentioned scrip(s) and therefore may be considered as interested. The views provided herein are general in nature and does not consider risk appetite or investment objective of particular investor; readers are requested to take independent professional advice before investing. This should not be construed as invitation or solicitation to do business with KSL. Kotak Securities Limited is also a Portfolio Manager. Portfolio Management Team (PMS) takes its investment decisions independent of the PCG research and accordingly PMS may have positions contrary to the PCG research recommendation. Kotak Securities Limited does not provide any promise or assurance of favourable view for a particular industry or sector or business group in any manner. The investor is requested to take into consideration all the risk factors including their financial condition, suitability to risk return profile and take professional advice before investing.
    The analyst for this report certifies that all of the views expressed in this report accurately reflect his or her personal views about the subject company or companies and its or their securities, and no part of his or her compensation was, is or will be, directly or indirectly related to specific recommendations or views expressed in this report.
    No part of this material may be duplicated in any form and/or redistributed without Kotak Securities' prior written consent. Details of Associates are available on www.kotak.com
    Research Analyst has served as an officer, director or employee of subject company(ies): No
    We or our associates may have received compensation from the subject company(ies) in the past 12 months.
    We or our associates have managed or co-managed public offering of securities for the subject company(ies) in the past 12 months: No
    We or our associates may have received compensation for investment banking or merchant banking or brokerage services from the subject company(ies) in the past 12 months. We or our associates may have received any compensation for products or services other than investment banking or merchant banking or brokerage services from the subject company(ies) in the past 12 months. We or our associates may have received compensation or other benefits from the subject company(ies) or third party in connection with the research report. Our associates may have financial interest in the subject company(ies).
    Research Analyst or his/her relative's financial interest in the subject company(ies): No
    Kotak Securities Limited has financial interest in the subject company(ies) at the end of the month immediately preceding the date of publication of Research Report: Yes
    Our associates may have actual/beneficial ownership of 1% or more securities of the subject company(ies) at the end of the month immediately preceding the date of publication of Research Report.
    Research Analyst or his/her relatives has actual/beneficial ownership of 1% or more securities of the subject company(ies) at the end of the month immediately preceding the date of publication of Research Report: No.
    Kotak Securities Limited has actual/beneficial ownership of 1% or more securities of the subject company(ies) at the end of the month immediately preceding the date of publication of Research Report: No
    Subject company(ies) may have been client during twelve months preceding the date of distribution of the research report.
    "A graph of daily closing prices of securities is available at https://www.nseindia.com/ChartApp/install/charts/mainpage.jsp and http://economictimes.indiatimes.com/markets/stocks/stock-quotes. (Choose a company from the list on the browser and select the "three years" icon in the price chart)."
    Kotak Securities Limited. Registered Office: 27 BKC, C 27, G Block, Bandra Kurla Complex, Bandra (E), Mumbai 400051. CIN: U99999MH1994PLC134051, Telephone No.: +22 43360000, Fax No.: +22 67132430. Website: www.kotak.com/www.kotaksecurities.com. Correspondence Address: Infinity IT Park, Bldg. No 21, Opp. Film City Road, A K Vaidya Marg, Malad (East), Mumbai 400097. Telephone No: 42856825. SEBI Registration No: NSE INB/INF/INE 230808130, BSE INB 010808153/INF 011133230, MSE INE 260808130/INB 260808135/INF 260808135, AMFI ARN 0164, PMS INP000000258 and Research Analyst INH000000586. NSDL/CDSL: IN-DP-NSDL-23-97. Our research should not be considered as an advertisement or advice, professional or otherwise. The investor is requested to take into consideration all the risk factors including their financial condition, suitability to risk return profile and the like and take professional advice before investing. Investments in securities market are subject to market risks, read all the related documents carefully before investing. Derivatives are a sophisticated investment device. The investor is requested to take into consideration all the risk factors before actually trading in derivative contracts. Compliance Officer Details: Mr. Manoj Agarwal. Call: 022 - 4285 8484, or Email: ks.compliance@kotak.com.
    In case you require any clarification or have any concern, kindly write to us at below email ids:
    ● Level 1: For Trading related queries, contact our customer service at 'service.securities@kotak.com' and for demat account related queries contact us at ks.demat@kotak.com or call us on: Toll free numbers 18002099191 / 1800222299, Offline Customers - 18002099292
    ● Level 2: If you do not receive a satisfactory response at Level 1 within 3 working days, you may write to us at ks.escalation@kotak.com or call us on 022-42858445 and if you feel you are still unheard, write to our customer service HOD at ks.servicehead@kotak.com or call us on 022-42858208.
    ● Level 3: If you still have not received a satisfactory response at Level 2 within 3 working days, you may contact our Compliance Officer (Mr. Manoj Agarwal) at ks.compliance@kotak.com or call on 91- (022) 4285 8484.
    ● Level 4: If you have not received a satisfactory response at Level 3 within 7 working days, you may also approach CEO (Mr. Kamlesh Rao) at ceo.ks@kotak.com or call on 91- (022) 4285 8301.


Also read

Don't have an account? Click here to open an account

Click here to go back